Marketing Analyst

Object First; Málaga; A distancia; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Join a dynamic and innovative firm that is revolutionizing backup data storage solutions. As a Marketing Analyst, you will play a crucial role in analyzing and optimizing marketing efforts, driving insights that enhance campaign performance. This role offers the chance to work in a fast-paced environment where your analytical skills will shine, and your contributions will directly impact the company's growth. With a commitment to professional development and a supportive team culture, this is an exciting opportunity to advance your career in a global IT company. If you are passionate about marketing and eager to tackle complex challenges, we want to hear from you!

Servicios

Comprehensive medical coverage

Pension benefits

Remote work options

Professional development opportunities

Collaborative work environment

Formación

• 5+ years in analytical roles, preferably in B2B/B2C environments.
• Strong Salesforce and marketing automation skills required.
• Excellent written and verbal communication skills in English.

Responsabilidades

• Create and maintain metrics reports on marketing and sales activities.
• Analyze data to find trends and optimize campaign performance.
• Collaborate with various teams to drive improvements and insights.

Conocimientos

Analytical Skills

Salesforce

Marketing Automation

Data Analysis

Project Management

Communication Skills

Empathy

Problem-Solving

Educación

Bachelor’s degree in business administration or similar

Herramientas

Salesforce

Pardot

HubSpot

Marketo

Excel

PowerBI

Tableau

Descripción del empleo

Are you ambitious and looking for an opportunity to make a real impact on the tech industry? At Object First, we are revolutionizing backup data storage by offering secure, simple, and powerful solutions designed specifically for Veeam customers. Today, 96% of ransomware attacks target backup data, and more than 70% of companies are attacked by ransomware. Object First offers a last line of defense against cyber threats and allows customers to truly ransomware-proof their organizations. Our team blends innovation, collaboration, and a clear vision to become the market number 1. At Object First, we value creativity, drive, and a passion for tackling challenges. We offer a fast-growing environment where your voice and ideas matter, providing you with opportunities to develop professionally alongside some of the best in the industry. You’ll find a dynamic and collaborative setting, ideal for taking your career to the next level.

We are currently seeking a highly responsible, trustworthy, and experienced individual to join our rapidly expanding global team as Marketing Analyst.

In this role, you will collaborate with Growth Marketing, Partner Marketing, Sales, and other teams in our remote-first company. Your tasks will range from refining Salesforce usage to analyzing and optimizing our lead scoring model. You are analytical, detail-oriented, and proactive, with a passion for uncovering insights and improving processes. You have expertise in Salesforce, Pardot (or HubSpot / Marketo), marketing analytics (CTR, CVR, CPMQL), and advanced Excel skills.

This role requires hands-on experience in marketing operations, working closely with teams to drive improvements and insights—not just data analysis in isolation.

Responsibilities

• Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact.
• Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing.
• Monitor campaigns to optimize performance based on industry best practices.
• Provide recommendations that enhance future campaign performance and measurements.
• Develop robust KPIs and scorecards for marketing performance monitoring.
• Produce and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Present analysis and findings to stakeholders across business units (Growth Marketing, Partner Marketing, Operations, Sales).
• Consult with campaign manager and others on scalable processes that ensure best practices in campaign and lead management.
• Advise on technical aspects of key marketing systems (marketing automation, CRM, multitouch attribution, campaign influence, data aggregation from PPC) used to generate, distribute, and report on leads.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

Qualifications and Background

Required:

• 5+ years of work experience that developed strong analytical capabilities. Most of that time should be in a B2B or B2C organization.
• You fluently speak the language of a marketer. From PPC to email automation, CVRs to CTR, cost per MQL / SQO, A / B testing and more, you can dive into the deep end from day 1 and swim with your marketing colleagues.
• You have strong Salesforce skills. You produce your own reports and find your own answers.
• You have hands-on experience with marketing automation.
• You exhibit strength in translating data into actionable insights.
• You have a bias for action. We are building a rocket ship and we need people who want to build.
• You are an expert at building a plan and driving results. You openly communicate your progress, you seek solutions to obstacles, and you take pride in delivering excellent work.
• You have experience in generating documentation for processes.
• You engage with members of various teams and employ empathy and a service mindset to develop strong relationships.
• You have excellent written and verbal English communication skills.
• You are dedicated to personal growth. You know that you don’t know it all and you relish opportunities to develop new skills.
• Experience working with channel sales.

Knowledge, Skills, and Abilities

Required:

• Bachelor’s degree in business administration or similar.
• Proven ability to manage projects, engage with end users, and drive results.
• 2+ years working with Salesforce including all standard objects, but with plenty of experience working with the campaign object, campaign influence, Analytics Studio, or some combination.
• Experience using or supporting Pardot / MCAE. Experience with other marketing platforms like Marketing Cloud, Marketo, Eloqua, and HubSpot will be considered.
• You have experience with Analytics Studio or something very similar. You can make your own recipes and blend data across Salesforce and Pardot.
• Strong working knowledge of Excel to perform analysis (VLOOKUP and Pivot Tables are table stakes, you use this program like a skilled chef).
• Knack for distilling simple explanations from complex inputs.
• Experience with a data visualization tool like PowerBI, Tableau or Looker.
• Experience working with data warehouses.
• Experience working at a consulting firm or in a consulting-type role.
• Comfort speaking to C-level employees.

We offer:

• An exciting opportunity with a global, high-growth IT company.
• Comprehensive medical coverage and pension benefits.
• Remote work options.
• Opportunities for professional development and growth.
• A supportive and collaborative work environment.

If you thrive in solving complex marketing challenges, we’d love to hear from you!

Object First is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.