Senior Media Performance Analyst (m / f / d)

Alex Gross; España; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Senior Media Performance Analyst to join a vibrant team in Barcelona. This role offers the opportunity to collaborate with media specialists, analyze performance across various channels, and develop insights that drive impactful marketing decisions. You will be responsible for creating performance measurement frameworks and visualizations, ensuring data quality, and uncovering opportunities for optimization. If you're passionate about media analytics and eager to contribute to a dynamic work environment that fosters innovation and growth, this position is perfect for you.

Servicios

Opportunities for personal and professional growth

Creative, dynamic work environment

Inclusive, friendly team

Formación

• 5+ years in media analytics with hands-on experience in data transformation.
• Proficient in multiple advertising channels, preferably B2B.

Responsabilidades

• Analyze media performance across channels and optimize strategies.
• Create dashboards and reports to track KPIs and campaign performance.

Conocimientos

Media Analytics

Data Transformation

Analytical Mindset

Attention to Detail

Storytelling

Interpersonal Communication

Curiosity

Herramientas

Adobe Analytics

Excel

SQL

Python

Tableau

Power BI

Descripción del empleo

Senior Media Performance Analyst (m / f / d)

WE CREATE MORE SALES is not just our claim, but our passion. Every day, more than 400 employees from the areas of consulting, online marketing, IT and telesales work to create 360° communication for customers that successfully combines sales and marketing.

Become part of this unbeatable team and celebrate national and international sales successes with us and our customers such as SAP, IBM, and Telekom. To strengthen our team which is located at the SAP hub on the seaside of Barcelona, we are looking for a

Senior Media Performance Analyst (m / f / d) SAP

What you can look forward to

• Opportunities for personal and professional growth
• A creative, dynamic work environment that fosters innovation
• An inclusive, friendly team that makes you feel welcome

What your future business day could look like

Media Performance Analysis :

• Collaborate with Media Specialists to analyze media performance across various channels (e.g., Search, Social, Display)
• Develop performance narratives for campaigns to optimize media strategies
• Assist in creating performance measurement frameworks, forecasts, and target definitions
• Create and analyze dashboards and reports to track KPIs and campaign performance
• Stay updated on trends and best practices across major platforms (Google Ads, DV360, LinkedIn)

Journey Analysis :

• Analyze media's role in customer journeys and its impact on buying groups
• Uncover insights into how media touchpoints drive conversions and customer lifetime value
• Prioritize marketing analytics resources to drive growth
• Identify opportunities for optimization and personalization to improve engagement and conversions
• Translate complex data into visualizations and narratives for decision-making
• Ensure data quality by maintaining accurate tagging, tracking, and governance

Your Profile

• Experience : 5+ years in media analytics with hands-on experience in data transformation and multiple advertising channels (preferably B2B)
• Analytical Mindset : Dive deep into data to uncover insights that drive impactful decisions
• Curiosity : Explore new tools, trends, and methods to optimize performance
• Strategic Vision : Understand how media impacts the overall customer journey
• Attention to Detail : Ensure precision in analyses, dashboards, and reporting
• Technical Skills : Proficient in Adobe Analytics, Excel, SQL, Python, and data visualization platforms (e.g., SAP, Tableau, Power BI)
• Soft Skills : Strong storytelling, interpersonal communication, and adaptability to business priorities
• Language Skills : Excellent verbal and written communication in English (C1)

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