Marketing Analyst (Italian Speaker)

buscojobs España; Ciudad Real; A distancia; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in the education sector seeks a Senior Marketing Analyst to transform their marketing division into a data-driven powerhouse. The role involves optimizing marketing performance, developing dashboards, and implementing data tracking strategies. With a focus on analytics, you will drive decisions that enhance educational resources. Enjoy a flexible work-from-home culture, an attractive compensation package, and a strong emphasis on professional development and mental health support.

Servicios

Development Budget

Home Office Budget

Health Support

Yoga Lessons

Formación

• Significant experience in marketing analytics within a tech environment.
• Expertise in funnel analysis and growth strategies.

Responsabilidades

• Analyze performance of all marketing channels.
• Develop marketing dashboards and provide actionable insights.
• Advance data-driven attribution models.

Conocimientos

SQL

Google Analytics

Data Visualization

Performance Tracking

Stakeholder Management

Herramientas

Google Tag Manager

Descripción del empleo

Education is the future! And yet schools could be so much better for teachers and students alike. At eduki, we strongly believe in the power of good teaching and we made it our mission to empower teachers to deliver the best school education. eduki is an online platform that allows them to create, share, and find self-made, class-tested educational resources. Teachers can help each other save time by offering printable as well as digital materials for all types of schools, subjects, and grade levels.

Started in 2016 as a German-speaking platform, it is now available also in Spanish, French, Greek, and Italian.

If you share our mission and want to make a difference in the world of education, join our team!

Marketing Analyst (all genders) | Senior | Spain (Working from Home) | Full Time (40h / week)

As a Senior Marketing Analyst (all genders), you will turn eduki into a data-driven organization where every marketing decision—across all channels—is powered by real-time insights, predictive analytics, and a clear understanding of market dynamics.

1. Marketing Performance & Optimization: You analyze the performance of all marketing channels (Paid Search, Paid Social, SEO, CRM, Organic Social, Author activity, and Direct Traffic).
2. Data-Driven Decision-Making & Reporting: You develop and own marketing dashboards, establish key metrics, set up and maintain user segmentation, and provide leadership with actionable insights on market trends, user behavior, and budget allocation.
3. Paid Marketing & Testing Strategies: You set up and constantly improve the target measurement framework, optimize data signals for platforms like Google Ads and Meta, and implement best practices for Paid Marketing testing and feed management.
4. Attribution & Data Tracking: You advance first-party data-driven attribution models and ensure accurate tracking and data collection across all marketing efforts.

We are searching for a Senior Marketing Analyst (all genders) who is passionate about turning our Marketing Division into a data-driven function and helping us to achieve our mission to enhance education. You have significant experience in marketing analytics within a tech environment.

You are an expert in SQL, Google Analytics, and data visualization tools. You have a deep understanding of marketing attribution models and cross-channel analysis.

You have strong expertise in performance tracking—setting up Google Tag Manager, UTM parameters, traffic source classification, and session and event tracking.

You possess strong communication and stakeholder management skills, translating complex data insights into actionable business strategies.

You are experienced in funnel analysis, competitive analysis, and growth strategies to guide data-driven marketing decisions.

Due to legal restrictions, we can only hire candidates living in and owning a valid work permit for Spain. eduki is a registered employer in Spain, and you will receive a direct work contract with us according to Spanish work law.

Attractive Compensation Package: The total compensation for this role consists of a fixed salary and a VSOP (Virtual Stock Options Program) package. Regular performance feedback sessions ensure that you receive constructive insights into your work and progress.

Additionally, you will receive a 1,000 EUR development budget per year to invest in your professional development goals.

Working from Home: We fully embrace a home office culture and want you to enjoy full flexibility by enabling you to set your own work schedule.

In addition to providing the necessary software and hardware, we offer a 500 EUR budget that you can freely use to equip your home office.

This is why we provide comprehensive physical and mental health support, including online yoga lessons, access to various mental health resources, and psychological help provided by our partner OpenUp.

Whether virtual or on-site, you'll have opportunities to bond with your colleagues.