Growth Marketer

Lodgify; España; A distancia; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm in the vacation rental industry is seeking a Growth Marketing Specialist to drive user acquisition and engagement. You will play a pivotal role in scaling affiliate and referral strategies while optimizing customer journeys for measurable results. This position offers the chance to collaborate with diverse teams, analyze business metrics, and implement data-driven strategies. Join a dynamic, international team in sunny Barcelona, where your contributions will directly impact the company's growth and success. If you thrive in fast-paced environments and are eager to learn, this opportunity is perfect for you.

Servicios

Remote work flexibility

25 paid vacation days

Top-tier health insurance

Monthly meal allowance

Transportation allowances

Home-office setup allowance

Referral bonuses

Office perks: breakfast and events

Formación

• 3+ years in growth marketing with a focus on affiliate/referral programs.
• Experience in A/B testing and user flow analysis.

Responsabilidades

• Manage affiliate and referral programs to boost user acquisition and retention.
• Analyze customer journeys and conduct A/B tests for optimization.

Conocimientos

Growth Marketing

Affiliate Programs

Conversion Rate Optimization

Data Analysis

Customer Journey Optimization

Communication Skills

A/B Testing

Proactivity

Educación

Bachelor's Degree

Herramientas

Google Sheets

Excel

Tableau

Google Data Studio

Descripción del empleo

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Lodgify is a fast-growing company leading the vacation rental industry with innovative software, backed by $30M in funding.

Our platform helps property owners and managers efficiently manage and market their rental businesses online. We are an international team of over 350 people from more than 60 nationalities, based in sunny Barcelona.

Role Overview: As a Growth Marketing Specialist, you will drive user acquisition, engagement, and retention through analysis, creativity, and execution. You will scale affiliate, referral, and conversion strategies while optimizing the customer journey for measurable results. Collaboration with CRM, product, design, and sales teams will be essential. Success in this role requires being proactive, results-oriented, and quick to act on insights.

Key Responsibilities:

1. Affiliate & Referral Program Management: Own strategy, implementation, and optimization to increase acquisition, retention, and viral growth. Recruit and onboard partners, and continually refine program performance.
2. Conversion Rate Optimization: Analyze customer journeys, funnels, and behaviors to identify friction points. Conduct A/B and multivariate tests to improve landing pages, onboarding, and user flows.
3. Data-Driven Insights: Monitor metrics like CAC, LTV, churn, MRR. Create dashboards and reports to inform strategy and share insights with stakeholders.
4. Market & Competitor Research: Stay updated on industry trends, analyze competitors, and identify new growth opportunities.
5. Product-Led Growth (PLG): Drive PLG initiatives by optimizing user flows, onboarding, and trial-to-paid conversions, especially in our B2B SaaS, freemium, and self-service models.
6. Cross-Functional Collaboration: Work with product, design, and marketing teams to ensure consistent messaging and seamless user experiences.

Ideal Candidate:

• 3+ years in growth marketing, especially with affiliate/referral programs.
• Experience designing and implementing affiliate, viral, loyalty, or referral programs.
• Strong understanding of business metrics (MRR, ARPU, CPA, LTV, churn) and proven ability to improve them.
• Successful CRO experience, including A/B testing and user flow analysis.
• Comfortable working with technical teams and communicating effectively.
• Advanced skills in Google Sheets, Excel, and data visualization tools (Tableau, Google Data Studio). Ability to analyze data and create professional presentations.
• Proactive, hands-on, self-starter, thriving in fast-paced environments. Eager to learn new growth tools and trends.
• Excellent English communication skills, capable of presenting complex data clearly.

Bonus Points:

• Understanding of PLG strategies and customer journey optimization in B2B SaaS contexts.

Why Join Us:

Be part of a dynamic, international team in a growing company. We value diversity and foster an inclusive workplace where everyone’s voice is heard.

Benefits:

• Remote work flexibility
• 25 paid vacation days + August's Jornada Intensiva
• Top-tier Cigna health insurance (including travel, dental, mental health, pre-existing conditions)
• Monthly meal allowance of €150 + up to €70 flexible remuneration
• Transportation allowances
• Home-office setup allowance
• Referral bonuses
• Office perks: breakfast, events, sports activities, and a vibrant international environment

Apply now! All applications and CVs must be in English.

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industry: Software Development