Marketing Manager

Everfield; Almería; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in the ed-tech sector is seeking a Marketing Manager to spearhead their marketing initiatives in Spain. This role offers a unique opportunity to shape the marketing strategy from the ground up, collaborating directly with the CEO. The ideal candidate will have a strong background in SaaS marketing, a passion for education, and the ability to drive brand awareness and lead generation. This remote position allows flexibility while contributing to meaningful growth in the educational landscape.

Servicios

Remote work

Flexible hours

Positive work environment

Monthly meetings with a European marketing community

Formación

• 3-5 years of marketing experience, preferably in SaaS and B2B sectors.
• Proven ability to develop and execute full-funnel marketing strategies.

Responsabilidades

• Develop and manage marketing strategies and budgets focused on lead attraction.
• Oversee multi-channel campaigns including email, digital ads, and SEO.
• Manage website content and create diverse content formats.

Conocimientos

Fluent in Spanish

Fluent in English

Brand building

Content marketing

Audience engagement

Herramientas

Google Analytics

HubSpot

Canva

Zapier

Descripción del empleo

Join to apply for the Marketing Manager role at Everfield .

About Everfield

Everfield buys, builds, and grows European vertical market and specialist software companies, providing them with the tools they need to move to the next level. Our mission is to foster ambition, fuel growth, and unlock opportunities for Europe’s software ecosystem.

Companies in the Everfield ecosystem follow a decentralised model, maintaining their team, brand, and offices, while focusing on what they do best - building products and supporting customers. Everfield provides support in talent acquisition, HR, and a team of experts in building and growing European B2B SaaS companies, consulting on financial and operational topics. Founded in 2022, Everfield has an ecosystem presence in 7 countries, and is growing.

About Us

Esemtia helps educational centres work efficiently, easily, and safely. Our software allows multi-stage schools, early childhood education centres, and vocational training institutions to streamline their operations through the centralised management of student information, staff coordination, and learning processes.

We support more than 20,000 teachers and 250,000 students across 700 centres, with over 15 years of experience serving schools worldwide. Our vision is to be the #1 ed-tech choice for vocational training institutions in Spain. We are looking for our first marketing hire to drive impact within the industry, reaching more schools and students in need of our solutions.

What You Will Do

We seek an experienced Marketing Manager to lead our marketing initiatives in Spain. This role is ideal for someone eager to attract quality leads, strengthen brand presence, improve conversions, and build long-term credibility and trust. As the first marketing hire, you will shape marketing at Esemtia and have growth opportunities as the business expands. Reporting directly to the CEO, this remote role is within Spain.

Key Responsibilities

• Strategic Marketing

Develop and manage marketing strategies and budgets focused on lead attraction, engagement, and conversion across all funnel stages. Set measurable objectives aligned with company goals. Collaborate with sales, product, and executive teams.

• Full-funnel Campaign Execution

Oversee multi-channel campaigns (email, digital ads, SEO, content, social media). Partner with sales and larger teams to develop lead nurturing and scoring mechanisms.

• Brand Credibility & Trust

Refine brand positioning, messaging, and awareness. Manage online presence, SEO, social media, and industry event participation. Ensure brand consistency across all channels.

• Content Strategy & Thought Leadership

Manage website content, SEO, and UI / UX. Create diverse content (blogs, testimonials, social media). Experiment with formats like videos and podcasts.

• Performance Tracking & Optimization

Establish KPIs, track campaign performance, and optimize strategies. Collaborate on marketing automation setup. Analyze data for continuous improvement. Stay updated on industry trends.

What We Are Looking For

• Fluent in Spanish and English, written and spoken.
• 3-5 years of marketing experience, preferably in SaaS and B2B sectors. Experience in education is a plus.
• Proven ability to develop and execute full-funnel marketing strategies.
• Strong knowledge of brand building, content marketing, and audience engagement.
• Comfortable with CMS and tools like Google Analytics, HubSpot, Canva, Zapier, AI tools.
• Experience managing freelancers and running webinars / events is a plus.

We encourage applicants who meet most qualifications and are excited about the role to apply, even if not every box is checked.

What We Offer

• Impact : Shape marketing at Esemtia, working directly with leadership, and see your work's impact from day one.
• Career Growth : Expand responsibilities as the company scales, with competitive compensation.
• Additional Perks : Remote work, flexible hours (summer hours July-August), a positive work environment, and monthly meetings with a European marketing community within the Everfield Ecosystem.

Recruitment Process

Expect the following interview stages :

• Initial 30-minute call with Talent Acquisition Lead via Teams.
• Second interview with the Communications Lead at Everfield via Teams.
• Final interview with the CEO of Esemtia via Teams.

J-18808-Ljbffr