Product Marketing Manager, French speakers (VIE contract)

As part of the Marketing team, you will be based in Spain (Barcelona or Madrid), reporting directly to the CMO.

Your main missions will be :

• Develop product positioning, messaging, and value propositions that differentiate our product in the market.
• Craft compelling narratives and key messages for product launches, ensuring alignment with the overall brand strategy.
• Collaborate with the product team to translate technical features into clear customer benefits.
• Define and execute go-to-market (GTM) strategies for new feature releases.
• Work closely with sales, marketing, and customer success teams to develop GTM plans that drive product adoption and revenue growth.
• Coordinate with cross-functional teams to ensure successful product rollouts, including developing launch materials and communication plans.

Market Research & Competitive Analysis

• Analyze competitor offerings and identify key differentiators for our product.
• Regularly gather and report on market insights to inform product roadmap and marketing strategies.
• Create and deliver sales enablement materials such as pitch decks, product sheets, FAQs, and competitive battle cards.
• Train the sales and customer success teams on product positioning, key features, and competitive advantages.
• Develop tools and resources that help the sales team communicate the product value effectively.

Customer Insights & Feedback

• Drive our bêta test community to collect customer feedback to influence product development.
• Work closely with customer success to gather insights on how customers use the product and where improvements can be made.

Performance Tracking & Reporting

• Provide regular reports to stakeholders on the impact of product marketing efforts.
• Adjust strategies based on performance data to continuously optimize product positioning and campaigns.

Candidate Profile

• Previous experience in Product Marketing Management is mandatory (at least 3 years of experience).
• Previous experience in a B2B or IT / Tech environment or industry is mandatory.
• Master’s degree in marketing.
• Strong understanding of go-to-market strategies, product positioning, and competitive analysis.
• Proven ability to create compelling product messaging and successfully launch products or features.
• Strong knowledge of sales enablement processes and the ability to create impactful materials like product sheets, battle cards, and pitch decks.

SOFT SKILLS :

• Strong communicator : Able to clearly articulate complex ideas in both written and verbal formats to diverse audiences.
• Creative thinker : Able to craft innovative marketing messages and campaigns that resonate with target audiences.
• Detail-oriented : Thorough in managing multiple product marketing tasks and ensuring high-quality deliverables.
• Collaborative mindset : Comfortable working cross-functionally and building strong relationships with internal teams and external stakeholders.
• Problem-solving mindset : Adept at identifying challenges and coming up with creative, strategic solutions.
• Self-motivated : Able to take ownership of projects and work independently while managing priorities in a fast-paced environment.
• Adaptable and agile : Comfortable working in a dynamic and evolving market environment, quickly adapting to new challenges and opportunities.