Solo Quedan 24h Head Of Performance Marketing (Remote)

WhatJobs; Málaga; A distancia; EUR 85.000 - 100.000; Jornada completa

Descripción de la vacante

A leading iGaming operator is seeking a Head of Performance Marketing to lead their marketing efforts across LATAM and Europe. This fully remote role involves managing a diverse team and executing advanced marketing strategies to drive growth in a competitive market. The ideal candidate will have extensive experience in digital marketing, particularly within regulated industries, and a strong analytical mindset to enhance acquisition strategies.

Formación

• 10+ years of experience in digital performance marketing.
• Deep expertise in Google Ads, Meta Ads, and TikTok Ads.
• Strong technical knowledge in tracking and data integration.

Responsabilidades

• Define and execute data-centric paid media strategy.
• Manage a team of 8 individuals across various marketing functions.
• Optimize digital acquisition P&L focusing on ROI and CPA.

Conocimientos

Digital performance marketing

Data-driven

Analytical skills

Problem-solving

Leadership

Herramientas

Google Ads

Meta Ads

SA360

GA4

GTM

AppsFlyer

Descripción del empleo

A leading iGaming operator focused on the LATAM market is looking for a Head of Performance Marketing. The role is fully remote but also calls for the individual to be responsible and mature since they will be occupying a key position within the business. You will manage a team of 8 individuals, including Data Analysts, Paid Media & Programming specialists, SEO executives, and an affiliate team. You will work closely with the CRM team, which includes your direct reports, all based in South America. Spanish is not a must, but some knowledge of the language would be desirable.

Location: Remote (Europe or LATAM)

Salary: Up to circa EUR 100,000

What You’ll be Doing:

1. Define and execute an advanced, data-centric paid media strategy, optimize acquisition funnels, navigate regulatory complexities, and integrate AI-powered personalization across channels. Continuously identify new acquisition opportunities across emerging platforms.
2. This is a high-impact leadership role, reporting directly to the executive team and working cross-functionally across data, product, CRM, and technology.
3. Design and lead the long-term performance marketing strategy across regulated and non-regulated markets, ensuring sustainable and profitable growth.
4. Own and optimize the digital acquisition P&L, with a focus on ROI, LTV, and CPA.
5. Elevate the sophistication of the acquisition engine through advanced tracking, attribution modeling, and real-time campaign optimization using AI and machine learning.
6. Navigate regulatory and technical challenges specific to the online betting industry.
7. Integrate performance marketing efforts with CRM, Content, and Product teams to drive full-funnel conversion optimization.
8. Lead, mentor, and scale a high-performing performance marketing team across multiple regions.
9. Collaborate with Data Science and Technology teams to ensure precise campaign measurement and attribution.
10. Identify and capitalize on emerging acquisition channels and trends, including platforms like TikTok, Twitch, and Kick.Com.
11. Drive continuous innovation by evaluating, testing, and implementing new marketing technologies, platforms, and methodologies.

What We’re Looking for in an Ideal Candidate:

1. 10+ years of experience in digital performance marketing, with at least 5 years in the online betting, gaming, or similarly regulated industries.
2. Deep expertise in Google Ads, Meta Ads, WhatsApp campaigns, TikTok Ads, and X Ads, as well as advanced paid media management platforms (e.g., SA360, Meta Advantage+).
3. Proven experience working with mobile measurement partners (MMPs) such as Adjust or AppsFlyer, and attribution/fraud prevention systems.
4. Strong technical knowledge in tracking (GA4, GTM, Segment) and data integration.
5. Hands-on experience applying AI/ML solutions to campaign optimization and personalization.
6. Highly analytical, data-driven, and results-oriented, with a strong command of metrics such as ROAS, LTV, CAC, and cohort analysis.
7. Demonstrated success in leading cross-functional teams and managing complex acquisition funnels at scale.
8. Proactive problem-solver with excellent decision-making capabilities, able to operate under pressure and in fast-paced environments.
9. Experience managing affiliate marketing programs in the online betting space.
10. Fluency in Spanish and English is required; Portuguese is a strong advantage.