Product Marketing Manager, remoto

BeInCrypto; País Vasco; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading media platform in the blockchain space is seeking a Product Marketing Manager to enhance their B2C subscription product. This role involves developing marketing strategies, collaborating with cross-functional teams, and leveraging data insights to optimize subscriber engagement. Enjoy the flexibility of 100% remote work and performance-based incentives while attending major crypto events.

Servicios

Flexible working hours

Performance-based incentives

Access to major crypto events

Support for personal branding

Formación

• 3+ years in product marketing or growth marketing focused on subscriptions.
• Hands-on experience with digital marketing and user acquisition.

Responsabilidades

• Lead marketing efforts for B2C subscription product.
• Craft and execute marketing campaigns to acquire and retain subscribers.
• Monitor KPIs and optimize strategies based on performance data.

Conocimientos

Product Marketing

Growth Marketing

Digital Marketing

Data Analysis

English

Descripción del empleo

Our global team of 150+ professionals collaborates across 60 countries.

We attend at least 3 top industry events monthly. You can meet us at TOKEN2049, Blockchain Life, Paris Blockchain Week, and others.

United by our passion for blockchain and our mission to be the most user-centric media platform in Web3, we make reliable information accessible to traders worldwide—delivering insights in your language every day!

We are seeking a results-driven Product Marketing Manager to lead the marketing efforts for our B2C subscription product. Marketing Strategy Development : Craft and execute marketing campaigns to acquire, engage, and retain subscribers, leveraging paid, organic, and partnership channels.

Cross-functional Collaboration : Work closely with the Product, Content, and Community teams to align marketing initiatives with product updates and audience needs.

Growth Hacking & Experimentation : Generate and test innovative ideas to optimize subscriber acquisition and engagement, using data-driven insights.

Identify and leverage partnerships, influencers, and community engagement to drive awareness and conversions.

Performance Tracking & Optimization : Monitor key KPIs, analyze performance data, and continuously refine strategies to maximize ROI.

3+ years in product marketing, growth marketing, or a similar role, with a focus on subscription-based business models.

Hands-on experience with digital marketing, paid advertising, and user acquisition

Ability to analyze key performance metrics and adapt strategies based on data insights.

Proficiency in English (both written and spoken).

100% remote work—no location limits.

Flexible working hours to suit your lifestyle, no time trackers.

Performance-based incentives—Grow as the company grows.

Access to major crypto events & conferences.

Support for personal branding and industry visibility.

You’ll be working with the Marketing team. Your manager will be Marketing Director. This team builds and amplifies our brand, driving sales opportunities, paid advertising, social media, email marketing, and event management.

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