Senior Marketing Executive, FT Live (Events) London

Financial Times group; Burgos; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is looking for a Senior Marketing Executive to lead their event marketing initiatives. This role involves crafting and executing innovative marketing strategies to boost attendance and revenue for high-profile events. You will collaborate with diverse teams, leveraging your expertise in digital marketing, copywriting, and data analysis to create exceptional experiences for attendees. With travel opportunities across various countries, this position offers significant career growth in a dynamic and fast-paced environment. If you're a proactive and creative marketer ready to make an impact, this role is for you.

Formación

• Proven experience in marketing, especially large-scale event campaigns.
• Strong understanding of the full marketing mix, including digital and traditional tactics.

Responsabilidades

• Manage event marketing budgets to ensure optimal ROI.
• Implement strategic, customer-centric marketing campaigns across channels.

Conocimientos

Digital Marketing

Copywriting

Social Media Management

Project Management

Data Analysis

Customer Insights

Descripción del empleo

Senior Marketing Executive, FT Live (Events)

London

About Us : Invisso is dedicated to creating highly efficient capital market conferences. It is the largest and most experienced events business in fixed income, organizing events including Global ABS, ABS East, The Covered Bond Congress, The Central & Eastern European Forum, and The Global Borrowers and Bond Investors Forum. As of April 1st, 2025, Invisso joined the Financial Times Group and is now part of FT Live, the highly-regarded events arm of the Financial Times.

Collaboration lies at the heart of our success; we value the contributions of each department, fostering teamwork and collective progress. As innovators, we challenge conventions, embracing new technologies and concepts to enhance our event experiences. We are committed to providing excellent experiences for our clients and customers.

About the Role :

We are seeking an experienced, dedicated, and driven Senior Marketing Executive to join our team. You will play a pivotal role in the success of our event campaigns, taking ownership of marketing strategy and delivery, including data and customer insights, mar-tech, digital marketing, copywriting, and social media.

The ideal candidate is entrepreneurial, creative, proactive, and thrives in a fast-paced event environment. You will work closely with cross-functional teams, making partnership and collaboration essential. This role offers excellent career growth opportunities in event marketing. Travel will be required, including destinations such as the USA, Spain, Asia, and the UK, subject to event schedules.

Key Objectives :

• Achieve targets for delegate revenue and attendance for each event.
• Deliver high-quality delegates aligned with target audiences.
• Manage event marketing budgets to ensure optimal ROI.
• Implement strategic, customer-centric marketing campaigns across channels such as email, social media, paid and organic digital channels, telesales, etc.
• Develop strategies to increase conversion rates of prospects and attendee retention.
• Ensure all event websites meet quality standards, with SEO and conversion optimization.
• Collaborate with the Senior Marketing Manager and Marketing Director on pricing strategies.
• Advance inbound marketing efforts through search marketing, social media, and content marketing campaigns.
• Build strong relationships with the event project team, especially sales and production, and communicate marketing progress.
• Coordinate with internal teams (sales, operations, production, customer service, audience development) to align marketing initiatives with event goals.
• Implement standard marketing processes across channels and proactively communicate plans and tactics.

Success Indicators :

• Increase event attendance and revenue year-over-year.
• Improve engagement rates across email and social media campaigns.
• Introduce innovative ideas to campaigns and team.
• Generate more leads for tickets and sponsorships.
• Continuously analyze and optimize campaigns.
• Enhance online presence and search rankings.
• Maintain quality control and attention to detail.

Qualifications :

• Proven experience in marketing, especially large-scale event campaigns.
• Strong understanding of the full marketing mix, including digital and traditional tactics.
• Excellent project management skills, with the ability to multitask and prioritize.
• Exceptional communication and interpersonal skills, with a collaborative approach.
• Detail-oriented with a passion for creating exceptional experiences.

Core Skills and Competencies :

• Ability to meet tight deadlines and manage multiple projects.
• Strong organizational and problem-solving skills.
• Proactive, positive team player.
• Ability to travel internationally without visa restrictions.

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