Product Marketing Manager

Comcast; Cataluña; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative company is looking for a customer-centric Product and Sales Marketing Manager to enhance international sales marketing initiatives. This pivotal role involves understanding the video advertising technology landscape, executing go-to-market strategies, and developing marketing plans that resonate globally. You will collaborate with cross-functional teams to drive product awareness and customer engagement, ensuring that the products meet market needs. Join a forward-thinking firm where your expertise will contribute to shaping the future of advertising technology.

Formación

• Proven track record in sales marketing within the ad tech industry.
• Understanding of global market trends and dynamics.

Responsabilidades

• Conduct market analysis to identify trends and insights.
• Support go-to-market plans for new product launches.
• Develop customer engagement programs to drive product adoption.

Conocimientos

Market Research

Sales Marketing

Go-to-Market Strategy

Product Positioning

Customer Engagement

Educación

Bachelor's Degree

Herramientas

Sales Enablement Tools

Descripción del empleo

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel is seeking a customer-centric Product and Sales Marketing Manager to join the international marketing team. As the International Sales Marketing Manager at FreeWheel, you will play a pivotal role in driving our international sales marketing initiatives. You will be responsible for understanding the video advertising industry technology, executing go-to-market and launch strategies, developing strategic marketing plans, and creating compelling stories that resonate with our markets. This position requires a dynamic individual with a proven track record in sales marketing within the ad tech industry, as well as a deep understanding of global market trends and dynamics.

Job Description

1. Market Analysis: Conduct thorough market research and analysis to identify emerging trends, competitive landscapes, and customer insights across international regions. Utilize findings to inform marketing strategies and tactics.
2. Competitive Analysis: Monitor and analyze competitor products, strategies, and messaging. Identify competitive strengths and weaknesses to inform product strategy and differentiation efforts.
3. Go-to-Market Strategy: Support go-to-market plans for new product launches in international markets. Collaborate with cross-functional teams including marketing, product, service, sales, and partnership.
4. Product Positioning and Messaging: Define clear and compelling value propositions, messaging, and positioning for products. Develop marketing collateral, sales tools, and product documentation to effectively communicate product features, benefits, and value to target audiences.
5. Marketing Activations: Drive product awareness, demand generation, and customer acquisition through press and thought leadership, working closely with the brand marketing and communication team.
6. Sales Enablement: Collaborate with sales teams to develop sales enablement materials, including sales presentations, battle cards, and product training programs. Provide sales teams with the necessary tools and resources to effectively sell products and overcome objections.
7. Customer Engagement: Develop and execute customer engagement programs to drive product adoption, usage, and retention. Gather customer feedback and insights to inform product roadmap and feature prioritization decisions.

Disclaimer: This information is intended to indicate the general nature and level of work performed by employees in this role. It is not a comprehensive list of all duties, responsibilities, and qualifications.

At Comcast, we are proud to be an equal opportunity workplace. We consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other legally protected basis.

Base pay is one component of the Total Rewards package offered by Comcast, which includes potential commissions for most sales roles, bonuses for non-sales roles, and a comprehensive benefits package designed to support your physical, financial, and emotional well-being. For more details, please visit our careers site for the full compensation and benefits summary.

Education

Bachelor's Degree: While a bachelor's degree is preferred, we also consider applicants with relevant coursework, extensive professional experience, or a combination of both.

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