Marketing Activation Project Manager Barcelona (Spain) Gameloft Posted a day ago Project Manage[...]

Gamecompanies; Barcelona; Híbrido; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

A leading company in mobile game development is seeking a seasoned marketer to define and execute innovative marketing strategies. This role involves collaboration with various teams, mentoring, and driving measurable marketing activations for popular game franchises. Join a dynamic and inclusive environment in the heart of Barcelona, offering excellent benefits and career development opportunities.

Servicios

25 vacation days per year + Birthday day off

Private medical health insurance

Flexible compensation with Ticket Restaurant Card

Free language courses

Flexible schedule with shortened options

Merit-based salary progression system

Formación

• 5+ years in consumer marketing, ideally in online entertainment.
• Strong analytical skills to extract insights from KPI dashboards.
• Completely fluent in English, both conversational and copywriting.

Responsabilidades

• Define and execute marketing strategy in collaboration with the marketing director.
• Drive marketing activations and ensure measurable targets.
• Mentor other members of the marketing team.

Conocimientos

Analytical skills

Creativity

Leadership

Organizational skills

Communication

Descripción del empleo

Leader in the development and publishing of mobile games, Gameloft has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney, Marvel, Hasbro, Fox Digital Entertainment, Mattel and Ferrari. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.

Job Description

WHAT YOU WILL BE WORKING ON

Define the marketing strategy in cooperation with the marketing director and ensure smooth execution and collaboration of the marketing and other teams. Drive the marketing activations which compose our yearly marketing plan to answer to the game’s current strategy. Identify our objectives, develop a fitting concept, set your targets, drive its implementation, and perform a postmortem.

e.g. – I want to reengage churned users, I will develop a crossover project with another racing game, I expect to generate 30k installs from it, I reach out to the developer of the other game / our internal teams, align with GCMs for communication, ASO for the store, make it a reality, and analyze the fallout.

What it means on a daily basis

Implement and maintain a strategic roadmap for the game, ensuring all marketing stakeholders are involved and aligned to create synergies.

Ensure marketing teams pipelines are functional and propose improvements where relevant

Oversee the current state of the game, ensure channels are up to date and standard and support the marketing director on requests with external partners

Ensure marketing actions have measurable and tracked targets.

Report in collaboration with the marketing director to studio stakeholders and C-level executives, ensuring information flows

Mentor other members of the marketing team

Develop activations focusing on innovative activations, viral content and meaningful partnerships, and orchestrate their implementation by coordinating the other teams

Manage promotional assets creation for Asphalt Legends Unite (trailers, web assets, screenshots, store descriptions…)

Represent, preserve and potentially develop the integrity of ALU brand (title, packaging, tone of voice, marketing storytelling…)

Qualifications

WHO YOU ARE

A driven creative mind who is not afraid of rocking the boat : we want ambitious concepts

An seasoned marketer with prior leadership experience : you have led team efforts before and have an understand of most marketing verticals

An organized driver who can back up their concepts : have the data to convince everyone, including yourself, that your plans make sense

And most importantly, someone who is motivated and passionate about their work!

WHAT YOU NEED TO SUCCEED

5+ years in consumer marketing, ideally in online entertainment

Knowledge and passion for video games : we work on all platforms so we cover a large range of topics

A good knowledge of cars and racing would be a great plus

Completely fluent in English – both conversational and copywriting

Strong analytical skills – you need to be able to look at KPI dashboards and extract insights

Creative spirit capable of creating innovative marketing programs with objectives anchored in reality

Ability to organize your time and prioritize – you won’t be micromanaged, so you need to be able to call your shots

Experience in management, or at minimum with mentoring more junior team members

Additional Information

Why Join the World of Gameloft?

Because you want to be part of an exceptional experience within a company that is constantly growing!

Because you want to work with talented people who are industry pioneers!

Because you want to be part of an international environment with daily contact with other countries & cultures!

Because you want to work in an inclusive equal opportunity workplace!

Or, just because you’re looking for a great place to work!

Permanent contract, full-time job with excellent Social Benefits.

25 vacation days per year + Birthday day off.

Private medical health insurance.

Flexible compensation with Ticket Restaurant Card.

Free language courses.

Flexible schedule + option to work a shortened schedule on three days.

Flexible work-from-home hybrid model.

Merit based salary progression system and a competitive initial salary package.

Career-development opportunities.

Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona).

• and Tuesday & Thursday afterwork beers!

We can’t wait to find our next great talent!

Join our team, recently recognized in Forbes' top 100 companies to work for! We're gamers from all walks of life, united in creating a culture of inclusivity. Partnering with organizations like COGAM, we ensure a safe workplace for everyone, regardless of background or gaming preference. Whether you're a casual or hardcore gamer on any platform (we're cross-platform now!), we want you to feel like you belong. Be part of shaping the gaming industry with us!

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

If the offer interests you, Join the Game!

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