Content Manager Dri

buscojobs España; Cantabria; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading company in the Health & Fitness industry is seeking a Content Manager DRI to lead content initiatives. This pivotal role involves shaping a robust content strategy, performing data analysis, and collaborating with experts to enhance user engagement. The ideal candidate will have strong experience in content strategies and A/B testing, with a passion for health and wellness.

Servicios

Flexible work environments

Professional and career growth opportunities

Formación

• Strong experience in content strategies and content plan formation.
• Experience working with different content formats.
• Basic level Amplitude user.

Responsabilidades

• Form content strategy based on analysis of data, market, and competitors.
• Creation and curation of diverse content for the mobile app and web.
• Content performance analytics and hypothesis formation.

Conocimientos

Content strategy

Data analysis

A/B testing

Collaboration

Content creation

Herramientas

Amplitude

Descripción del empleo

Welcome to Welltech —where health meets innovation! As a global leader in the Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 800 passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

We are looking for a Content Manager DRI who will spearhead our content initiatives with precision and innovation. In this pivotal role, you will be entrusted with shaping and executing a robust content strategy based on comprehensive analysis of data, market trends, and competitor landscapes.

Challenges you’ll meet

• Form content strategy based on analysis of data, market, and competitors.
• Make user profile and content metrics analysis (using Amplitude).
• Content performance analytics, hypothesis formation, A / B content testing.
• Creation and curation of diverse content for the mobile app and its web cabinet, including articles, videos, infographics, recipes, workouts, etc.
• Collaboration with experts in the fields of fitness, dietetics, medicine, etc.
• Collaboration with other departments : design, marketing, monetization, etc.
• Content quality control (final result review) and participation in creation if needed.

Your key goals will be

• Feature metrics : retention, conversion, content rating (with focus on metrics impacted by content only).
• High-quality, up-to-date scientifically-proved content based on user needs and trends.
• Latest experience with content management in the app (e.g., FLO).
• Experience working with different content formats.
• Basic level Amplitude user.
• Strong experience in market, user behavior, and content results analysis using relevant tools.
• Strong experience in content strategies and content plan formation.
• Experience in conducting A / B tests (from hypothesis formation to results analysis).
• Aesthetics and trendiness in terms of content.

Will be a plus

• Working in medicine / health & fitness / health care content-oriented apps (e.g., Noom, Peloton).
• Preliminary launch of content production from scratch.
• Personal interest in yoga, weight-loss, nutrition, sports, psychology.
• Data and business-oriented.
• High level of autonomy.
• Team player.
• Friendly and sincere in communication.
• Open to feedback.
• Multitasker with skill to prioritize and focus on important things.
• Adaptive to changes.
• Skill of task delegation.
• Proactivity, eagerness.

We offer a fair level of compensation that will be appropriate for your expertise and level.

Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth, flexible work environments, and the ability to suggest ideas and drive changes.

Check out some of our products

• Muscle Booster—musclebooster.fitness
• Yoga-Go—yoga-go.fit
• Omo—bit.ly / OMOio
• FastEasy—fasteasy.life
• WalkFit—walkfit.pro

In our team, you’ll find an opportunity to develop and implement your ideas, as well as to make the world a better place!

J-18808-Ljbffr