Marketing Data Analyst (Remote)

buscojobs España; Murcia; A distancia; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading company in digital marketing seeks a Marketing Data Analyst to measure campaign performance and develop analytical reports. The ideal candidate will have a STEM degree and at least 3 years of experience, with strong skills in data visualization and mobile app attribution tools. Join a diverse team and enjoy flexible working conditions, including time off for special occasions.

Servicios

Full-time, permanent contract

Flexible time off

Flextime

Friday afternoons off

Customized career development plans

External training budget

Celebrations for company milestones

Formación

• At least 3 years of experience as an analyst.
• Strong knowledge of mobile app attribution tools.
• Proficiency in machine learning and statistical techniques.

Responsabilidades

• Measure marketing campaign performance and create custom reports.
• Analyze product and marketing metrics to identify correlations.
• Collaborate with marketing and product teams to enhance project profitability.

Conocimientos

Analytical skills

Communication

Teamwork

Proactive attitude

Educación

Bachelor's degree in a STEM field

Herramientas

Mobile app attribution tools

Data visualization tools

Google Sheets

Microsoft Excel

Descripción del empleo

We’re looking for a Marketing Data Analyst who is passionate about their work, adaptable, and aligned with our company values!

About Us

Leadtech has been fostering innovative digital businesses across various industries since 2009. We have grown to a team of over 500 dedicated employees across Spain, representing more than 23 nationalities. Our products and services reach millions of users worldwide each month.

How You Will Make a Difference

1. Measure marketing campaign performance, create custom reports, and analyze trends and anomalies.
2. Prepare analytical reports and dashboards, including visualizations, for the marketing team.
3. Develop Google Sheets scripts to integrate data from multiple reports and sources.
4. Utilize advanced skills in Microsoft Excel / Google Sheets.
5. Analyze product and marketing metrics to identify correlations and drivers.
6. Identify user behavior patterns through analytics and generate hypotheses for marketing strategies.
7. Develop SKAN measurement approaches for Google, Meta, and TikTok.
8. Understand user acquisition processes to analyze and propose improvements.
9. Manage MMP tools (e.g., Adjust), providing technical support related to app attribution and event tracking.
10. Assess the impact of product and marketing strategy changes on performance.
11. Collaborate with marketing and product teams to enhance project profitability.
12. Work with the BI team to create and maintain data visualization dashboards.

Requirements

1. Bachelor's degree in a STEM field or similar.
2. At least 3 years of experience as an analyst.
3. Strong knowledge of mobile app attribution tools.
4. Proficiency in machine learning and statistical techniques.
5. Excellent communication skills to translate technical insights into business recommendations.
6. Deep understanding of digital marketing strategies, including funnel analysis and technical knowledge of iOS and Android marketing.
7. Experience with data visualization tools.
8. Experience setting up and managing event tracking in mobile apps, focusing on SKAN, Firebase, Meta, etc.
9. Strong teamwork and collaboration skills.
10. Proactive and results-oriented attitude.

Perks of Joining Us

1. Full-time, permanent contract.
2. Flexible time off, including your birthday, Christmas Eve, and New Year’s Eve off.
3. Flextime (7:00–9:30 a.m. / 3:30–7:30 p.m.).
4. Friday afternoons off (7-hour workday!) and a 35-hour week in July and August.
5. Customized career development plans.
6. External training budget.
7. Celebrations for company milestones.

Join Us!

If this sounds exciting, apply now! We look forward to meeting you.

Equal Opportunity Employer

Leadtech is committed to equal employment opportunity and encourages applications from diverse backgrounds, interests, and circumstances. We welcome applicants regardless of race, gender, age, religion, nationality, sexual orientation, gender identity, gender expression, or disabilities. All we need is your enthusiasm, skills, and willingness to contribute to a great project!

J-18808-Ljbffr