Marketing Director

buscojobs España; Alicante; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in marketing consulting seeks a Marketing Manager to drive digital acquisition strategies and oversee client projects. With a focus on B2B growth, the role requires extensive experience in performance marketing and team leadership. Join a dynamic environment with top-tier clients and a hybrid work model.

Servicios

Performance bonus

Professional development and continuous training

Flexibility in work schedule

Access to networking events

Formación

• At least 7 years of experience in digital marketing and B2B growth strategies.
• Proven experience in performance marketing campaigns.
• Fluent in both English and Spanish.

Responsabilidades

• Lead inbound marketing initiatives and paid media campaigns.
• Define and improve conversion funnels to maximize ROI.
• Manage client relationships and oversee marketing projects.

Conocimientos

Digital marketing

Inbound marketing

B2B growth strategies

SEO

Analytical skills

Client management

Team leadership

Problem-solving

Educación

Bachelor’s degree in Marketing, Business, or related field

Herramientas

HubSpot

ActiveCampaign

Salesforce

Google Analytics

SEMrush

Ahrefs

Data Studio

Descripción del empleo

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Direct message the job poster from Intracon Marketing Solutions.

People Generalist at Intracon Consulting

Who we are and what we do

At Intracon, we offer specialized solutions in three key areas : Go-to-Market Strategy (bridging Marketing & Sales strategies), Corporate Events, and Human Resources Consulting.

We work with leading B2B companies worldwide to drive their growth and strengthen their talent, applying a high level of creativity, strategic analysis, and innovation to every project. We cover everything from strategy development to implementation, ensuring real and measurable impact.

If you are passionate about marketing strategy, helping clients grow, and team leadership, this is the place for you!

We are IN, are you IN?

We are looking for a Marketing Manager with experience in digital acquisition strategies, B2B growth campaigns, and brand development.

This person will lead inbound marketing initiatives, paid media, lead generation, and conversion optimization, as well as client management, strategy, and oversight of external projects for our clients.

About the role :

• Work model : Hybrid (3 days / week of remote work and 2 from the office)

Internal Marketing (Company and Positioning)

• Design and execute digital acquisition strategies for the 3 companies, optimizing SEO, Paid Media, and inbound marketing campaigns.
• Define and improve conversion funnels (CPL, CPA, ROAS) to maximize return on investment in digital campaigns.
• Coordinate content strategies, ensuring alignment with business and brand positioning objectives.
• Implement marketing automation and CRM processes to improve customer conversion and retention.
• Develop brand strategies to strengthen recognition and reputation in key markets.
• Manage digital presence across various channels, including social media, blogs, and strategic events.
• Performance Tracking : Establish KPIs and OKRs to monitor and achieve marketing and sales goals, ensuring data-driven decision-making.
• Manage the marketing budget, ensuring efficient investment aligned with the overall strategy.

Marketing as a Service for Clients (Consulting & Strategy)

• Responsible for driving business growth through marketing strategies for clients and acquiring new projects.
• Service Development : Design and refine new marketing services and offerings for both Marketing & Sales and other business units, ensuring innovation and market relevance.
• Client Management : Oversee client relationships and ensure the successful delivery of marketing projects, collaborating closely with other teams.
• Quality Control : Implement processes to guarantee the highest standards of quality and customer satisfaction.
• Team Building : Establish a high-performing internal and external team (including freelancers and partners) to effectively reach business objectives.
• Mentorship : Inspire, mentor, and empower your team, fostering a culture rooted in our company values.
• Collaborate closely with various teams across the company, promoting alignment and teamwork to ensure the achievement of the company's strategic objectives.

Minimum Requirements :

• At least 7 years of experience in digital marketing, inbound marketing, and B2B growth strategies.
• Bachelor’s degree in Marketing, Business, Public Relations, or a related field.
• Proven experience in performance marketing campaigns.
• Advanced knowledge in SEO, marketing automation, and CRM (HubSpot, ActiveCampaign, Salesforce, or similar).
• Strong analytical skills and experience with campaign measurement tools (Google Analytics, SEMrush, Ahrefs, Data Studio).
• Proven experience in leading teams, coupled with exceptional interpersonal and communication skills to effectively manage and motivate others.
• Strategic focus and results orientation, with experience in conversion optimization and sales funnels.
• Proactive mindset with strong problem-solving abilities.
• Proven ability to collaborate with cross-functional teams and lead remote and in-person marketing strategies.
• Experience in client management and leadership of marketing projects, ensuring alignment with their business objectives.
• Experience in business development, acquiring new clients, and generating growth opportunities through marketing strategies.
• Experience in international environments, managing marketing strategies and collaborations with clients or teams in different markets.
• Fluent in both English and Spanish.
• Experience in budget management and data-driven decision-making.

What we offer :

• International environment and top-tier clients → You will work with some of the most relevant B2B companies globally, leading strategies that generate real impact.
• Strategic role with autonomy → You will participate in key decision-making and help define the direction of marketing within the company and for our clients.
• Collaboration and cross-functionality → We believe in teamwork as a driving force for success, fostering cross-functionality between departments to enhance innovation and impact in every project.
• Performance bonus → Compensation model based on strategic objectives and generated revenue.
• Professional development and continuous training → Access to training in leadership, strategic marketing, and applied technology.
• Access to networking and reference events → Opportunity to represent the company in international forums, conferences, and industry associations.
• Flexibility → Hybrid model, 3 days remote, 2 days in the office with the possibility to adapt schedules and personalized reconciliation.

As an equal opportunity organization, we recruit, employ, train, compensate, and promote without regard to race, religion, creed, colour, national origin, age, gender, sexual orientation, gender identity, marital status, disability, or any other basis.

• Please note that, due to the number of CVs that we receive, only those candidates selected for interviews will be contacted. However, we want to thank all applicants for their interest and time.

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