Global Digital Marketing Executive

BSI; Las Palmas de Gran Canaria; A distancia; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading company in professional services is seeking a Global Digital Marketing Executive to support the IVD marketing plan. This entry-level role involves executing digital marketing campaigns, managing social media, and enhancing the customer journey through effective content creation and analysis. Ideal candidates will possess a degree in marketing or relevant experience, with strong automation skills and a proactive approach to project management.

Formación

• At least two years of experience in managing social media initiatives.
• Fluent in English; additional languages are advantageous.
• Proactive, results-oriented, capable of managing multiple projects.

Responsabilidades

• Execute global IVD digital marketing campaigns via Pardot.
• Create and execute engaging content for email and social media.
• Monitor and measure campaign effectiveness.

Conocimientos

Communication

Copywriting

Content Creation

Automation Skills

Project Management

Educación

Degree in Marketing or related field

Herramientas

Pardot

Salesforce

Descripción del empleo

Join to apply for the Global Digital Marketing Executive role at BSI .

Get AI-powered advice on this job and more exclusive features.

Great that you're thinking about a career with BSI!

Global Digital Marketing Executive

Reporting To : Head of Digital Marketing

Location : UK (Homebased) / EU (Homebased)

The Global Digital Marketing Executive’s primary purpose is to support the creation and execution of the IVD marketing plan, via the account engagement (Pardot) automation platform and across all other digital channels. The role includes managing organic and paid social media for the IVD business division, managing shared Outlook inboxes, and overseeing the Voice of the Customer (VOC) survey to enhance our Medical Devices customer journey.

Responsibilities & Accountabilities

• Execute all global IVD digital marketing campaigns via Pardot or similar platforms, including email campaigns and engagement studios.
• Create and execute engaging content based on campaign briefs, including email, social media (organic and paid), and web content updates, sourcing imagery and digital assets.
• Develop and update web content and templates to support the IVD function.
• Monitor and measure campaign effectiveness using keywords and content tactics to optimize performance.
• Collaborate with agencies / suppliers to support campaign delivery when relevant.
• Assist with lead uploads and webinar administration as needed.
• Support the RS Digital Marketing team with new projects and ad hoc tasks.

Key Skills & Abilities

• Degree in Marketing or related field, or at least two years of experience in managing social media initiatives across owned, earned, and paid channels.
• Strong automation skills with Pardot or similar platforms, and Salesforce knowledge.
• Understanding of marketing KPIs, email marketing, and conversion metrics.
• Excellent communication skills, confident in copywriting and content creation.
• Ability to set clear campaign goals, analyze digital campaign data, and demonstrate ROI.
• Proactive, results-oriented, capable of managing multiple projects simultaneously.
• Energetic, outgoing, and able to execute marketing programs swiftly and effectively.

Travel & Language Requirements

• Occasional global travel (up to 10%).
• Fluent English; additional languages are advantageous.

Our Behaviours : Client-centric, Agile, Collaborative. We conduct face-to-face interviews where possible but offer virtual options for your comfort.

• Seniority level : Entry level
• Employment type : Full-time
• Job function : Marketing and Sales
• Industries : Professional Services

J-18808-Ljbffr