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A leading company in tech sales is seeking a qualified individual to generate and manage demand for their sales organization. The role involves qualifying leads, tracking activities, and ensuring compliance with service-level agreements. Ideal candidates will have B2B experience, familiarity with MAPs and CRM systems, and a strong desire to progress in tech sales.
Generate new demand (e.g. individual leads and / or buying groups) for the sales organization to pursue.
Qualify demand (e.g. individual leads and / or buying groups) against established criteria before passing a lead to account directors / field sales as Sales Accepted Leads (SALs) or qualified demand units.
Discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales.
Comply with all demand management–related service-level agreements.
Provide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the SAL stage or qualified demand stage.
Track and manage prospecting, qualification and nurture activities in the company’s sales force automation (SFA) system.
Reach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization.
Dimensions of the Role
Organisational interlocks : Field Sales, Channel Sales, Pre-Sales, Field Marketing, Marketing Operations, Sales Operations, Product Marketing.
Success Metrics
Accepted & Converted Sales Accepted Leads (SALs), new opportunities & influenced opportunities.
Additional Skills, Experience, Languages
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