Senior Paid Media Buyer

The Ridge Wallet LLC; Las Palmas de Gran Canaria; A distancia; USD 60.000 - 72.000; Jornada completa

Descripción de la vacante

A leading company in the Apparel & Sporting Goods sector is seeking a Senior Paid Social Media Buyer. This role involves strategizing and executing paid social advertising campaigns, optimizing performance, and analyzing data across platforms like Meta and TikTok. Ideal candidates will have over 5 years of experience in DTC marketing and strong analytical skills.

Servicios

Healthy work/life balance

Join a market leader

Formación

• 5+ years of DTC Paid Media Buying and Growth Marketing experience.
• Expertise in media buying across various ad platforms.
• Exceptional analytical skills and experience presenting performance reports.

Responsabilidades

• Manage various paid social media platforms and stay updated on changes.
• Create, manage, and optimize paid social media advertisements.
• Analyze campaign performance data and generate reports on key metrics.

Conocimientos

Analytical skills

Communication

Collaboration

Herramientas

Notion

Slack

GSuite

Loom

Descripción del empleo

Join to apply for the Senior Paid Social Media Buyer role at Ridge.

Base pay range: $60,000.00 / yr - $72,000.00 / yr

About Ridge

Ridge crafts products made to last a lifetime through simple, functional designs. We are a fully remote company, accommodating a healthy work/life balance.

The Role

The Senior Paid Media Buyer at Ridge plays a crucial role in executing and strategizing effective paid social advertising campaigns across various channels, focusing on platforms such as Meta, TikTok, Snapchat, Twitter/X, and AppLovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts.

Responsibilities

1. Campaign and Platform Ownership: Manage various paid social media platforms and stay updated on changes and best practices.
2. Ad Building: Create, manage, and optimize paid social media advertisements, ensuring alignment with campaign objectives.
3. Data Analysis: Analyze campaign performance data and generate reports on key metrics.
4. Quality Assurance: Conduct checks for accuracy in ad campaigns and monitor performance.
5. Ad Creative: Coordinate with the creative team to develop compelling ad visuals and copy.
6. Campaign Management: Manage and optimize campaigns, implementing targeting strategies and budget allocation.
7. Strategic Planning: Contribute to campaign strategies and participate in brainstorming sessions.
8. External Partner Communication: Serve as the main point of contact for external ad partners and agencies.

Ideal Profile

• 5+ years of DTC Paid Media Buying and Growth Marketing experience.
• Expertise in media buying across various ad platforms.
• DTC Ad Agency experience or working in-house within a $100M+ DTC brand is a plus.
• Familiarity with analytics and attribution tools.
• Exceptional analytical skills and experience presenting performance reports.
• Strong communication and collaboration skills.

Technical Skills

• Proficiency in Notion, Slack, GSuite, and familiarity with Loom.
• Proficient in using various ad platforms.

What's on Offer?

• Join a market leader within Apparel & Sporting Goods.

Additional Details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Purchasing and Supply Chain, Retail Apparel and Fashion