E-Commerce Copywriter & Content Strategist

Guess Europe Sagl; La Coruña; Híbrido; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading company in the fashion industry seeks an E-Commerce Copywriter & Content Strategist to create and manage digital content for their website. The role emphasizes collaboration across teams, analytical skills for performance optimization, and a passion for fashion. This position offers a dynamic and international work environment with flexible hours.

Servicios

International, dynamic working environment

Work-life balance with hybrid work model

Training and development opportunities

Product discounts online and in stores

Formación

• Minimum 3 years' experience in a similar role, preferably in fashion.
• Knowledge of SEO and analytics tools is a plus.
• Excellent communication and interpersonal skills.

Responsabilidades

• Draft and manage all business-related writing materials.
• Oversee copy across multiple channels and campaigns.
• Analyze data to optimize content performance.

Conocimientos

Cooperative

Precise

Excellent interpersonal skills

Attention to detail

Communication

Interest in fashion

Educación

3 years' experience in a copywriting role

Herramientas

Google Analytics 360

Google Trends

SEMrush

Salesforce Commerce Cloud

Salesforce Marketing Cloud

Office package proficiency (especially Excel)

Basic HTML knowledge

Descripción del empleo

Reporting directly to the E-Commerce Web Marketing, CRO & SEO Manager, the E-Commerce Copywriter & Content Strategist is responsible for creating digital content for our e-commerce website.

Core Job Responsibilities

• Draft, write, and manage all business-related writing materials, producing texts and content guidelines aligned with company register and brand guidelines for: website homepage, editorial landing pages, banners, informative pages, customer care pages, merchandising categories, and social media among others.
• Create, edit, and oversee copy across all touchpoints in American/British English and Italian, supervising translations in other languages regarding length, format, and register where possible.
• Develop both long and short-form content—from blog editorials to push notifications and AdWords ads.
• Handle the creation of media content across channels and campaigns (Google, Facebook, Instagram, Remarketing, Affiliation).
• Coordinate with external media agencies and partners to maximize investment, continuously improving ROI through content optimization.
• Monitor and optimize campaigns in collaboration with third parties based on content performance.
• Analyze competitors quantitatively and qualitatively through regular monitoring to generate new content ideas.
• Manage newsletter calendar, craft copy using best practices, and analyze data to increase open rates, engagement, and conversion rates.
• Assist in defining and setting up segmentation clusters via SFCC Marketing Cloud and verify newsletter layout for message consistency and language accuracy before scheduling.
• Create targeted and relevant copy based on customer demographics for organic and paid media.
• Collaborate with merchandising, content & design teams, omnichannel, and customer care to align copy with marketing strategies.
• Maintain a consistent tone and style across all channels suitable for target groups and brand identity.
• Review media agency reports to ensure campaigns are monitored and refreshed as needed.
• Test and verify campaigns, landing pages, and product pages for consistency with sourced media and channels.
• Collect and analyze data to identify trends and insights, maximizing ROI through tailored content.
• Apply SEO principles to website copies and meta tags.
• Support the Web Marketing team with qualitative analysis of campaigns, newsletters, and on-site content.

Requirements

• Minimum 3 years' experience in a similar role, with experience in the fashion/lifestyle industry as a copywriter.
• Knowledge of SEO and analytics tools such as Google Analytics 360, Google Trends, SEMrush, Salesforce Commerce Cloud, and Salesforce Marketing Cloud is a plus.
• Proficiency in Office package, especially Excel.
• Basic knowledge of HTML.
• Preferably native English speaker (British or American). Additional languages are a plus.
• Cooperative, precise, and able to work under strict deadlines.
• Attention to detail.
• Excellent interpersonal and communication skills to interact with diverse groups and external departments.
• Interest in working in an international environment.
• Passion for content and interest in the fashion industry.

Benefits

• International, dynamic working environment.
• Work-life balance with hybrid work model and flexible hours.
• Training and development opportunities.
• Product discounts online and in stores.

Join our progressive and sustainable global company, committed to growth and innovation in a competitive market. Guess promotes a people-first workspace focused on well-being and development. Apply now to become part of our family!