E-Commerce Copywriter & Content Strategist

Guess Europe Sagl; La Coruña; Híbrido; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

An international fashion company is looking for an E-Commerce Copywriter & Content Strategist to create engaging digital content for its website. The candidate should have at least 3 years' experience in a similar role within the fashion industry and possess strong SEO and analytical skills. This role offers a hybrid work model with flexibility, training opportunities, and product discounts. Join a progressive team focused on employee well-being and development.

Servicios

Hybrid work model

Time flexibility

Training & Development opportunities

Product discounts

Formación

• At least 3 years’ experience in a copywriting role in the fashion/lifestyle industry.
• Preferably a native English speaker (British or American).
• Experience with SEO and analytics tools is a plus.

Responsabilidades

• Draft and manage writing material for the e-commerce site.
• Create content aligned with brand guidelines.
• Analyze data to improve content effectiveness.

Conocimientos

Copywriting

SEO Principles

Interpersonal Skills

Content Management

Attention to Detail

Herramientas

Google Analytics 360

Salesforce Marketing Cloud

HTML

Descripción del empleo

Reporting directly to the E-Commerce Web Marketing, CRO & SEO Manager, the E-Commerce Copywriter & Content Strategist is responsible for the creation of digital contents for our e-commerce website.

CORE JOB RESPONSIBILITIES

• Draft, write and manage all writing material created for business purposes, producing texts and providing contents guidelines aligned with company register and brand guidelines for : website homepage and editorial landing pages, banners, informative pages, customer care pages, merchandising categories and social media among the others
• Creating, editing and owning copy across all touchpoints in American / British English and Italian, supervising where possible, translations in other languages in terms of lengths, format, register
• Creating both long and short form content – from blog editorial to push notifications and AdWords ads
• Responsible for hands-on aspect of creating media content across channels and campaigns (Google, Facebook, Instagram, Remarketing, Affiliation)
• Steady exchanges with external Media Agency and partners in order to maximize investment to continuously improve ROI and reach target budget thanks to content optimization
• Recurring exchanges with third parties and partners to monitor and optimize campaigns according to the content
• Analyze competitors quantitatively and qualitatively through steady monitoring, in order to propose new contents’ ideas
• Working on newsletter calendar, writing copy applying the best practice, basing also on analysis in order to increase Open rate, CTOR, engagement with the campaigns and CR on DEM
• Assisting in defining and setting up clusters via segmentation platform (SFCC Marketing Cloud) and testing check of final newsletters layout in order to verify the message consistency and language proofreading before newsletter are scheduled and sent out
• Using insights into customer demographics to produce targeted and relevant copy for both organic and paid media
• Collaborating with merchandising, content & design team, omnichannel and customer care team, managing copy direction in line with the marketing strategy
• Maintaining a consistent tone and style appropriate for our target groups and brands, across all channels
• Collect and read Media Agency reports about channels and specific campaigns, in order to make sure that campaigns are monitored and refreshed when needed
• Testing and verification on campaigns preview, categories, landing pages, and product listing pages in order to make sure that they are consistent with sourced media / channels / newsletters
• Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI thanks to the application of the right content for the specific targets
• Apply SEO principles to website copies and meta tags
• Support Web Marketing team in developing ad hoc qualitative analysis on campaigns, newsletter, on site content’s slot and homepages

Requirements

At least 3 years’ experience in similar role, experience in the fashion / lifestyle industry as a copywriter is a must

SEO and analytics Tools as Google Analytics 360, Google Trends, SEMrush, Salesforce Commerce Cloud and Salesforce Marketing Cloud experience are a plus

Office package, good knowledge of Excel

HTML basic knowledge

Preferably Native English speaker (British or American). Any additional language will be a plus

Be cooperative, precise and being able to work under strict deadlines

Attention to detail

Excellent interpersonal and communication skills with the ability to interact with a diverse group at all level as well as capability of cooperate with external department

Interested to work in an international environment

Interest in the fashion industry, passion for content “as king”

Benefits

An International, fresh and dynamic working environment

Balance between work and personal life : Smart Working (Hybrid work model) and Time flexibility;

Training & Development platform and paths

Discount on our products both online and in stores

Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.

Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.

Do you think we’re a good match for you? Apply now to be part of our family!