E-commerce Activation Manager Iberia

Essity AB; Barcelona; Presencial; EUR 45.000 - 70.000; Jornada completa

Descripción de la vacante

A leading company is seeking an E-commerce & Category Manager Iberia to drive digital growth and optimize online presence. This role involves collaborating with key accounts like Amazon and Carrefour, supporting category strategies, and ensuring E-commerce is integrated in business planning. Candidates should have a business-related degree, solid E-commerce experience, and strong analytical skills.

Servicios

Collaborative and open atmosphere

Opportunities for personal growth

Driving positive change for society and the environment

Formación

• Minimum 2 years of E-commerce experience, preferably in FMCG or E-commerce retail.
• Fluency in English and Spanish; Portuguese is a plus.
• Proven experience in digital shelf activation and performance metrics.

Responsabilidades

• Lead development of E-commerce strategies across Iberia.
• Optimize product visibility on e-retailer platforms.
• Support Category Management activities for in-store performance.

Conocimientos

Analytical skills

Digital marketing knowledge

Project management

Communication

Interpersonal skills

Educación

Bachelor’s degree in business administration, Economics, or Marketing

Herramientas

Google Analytics

Microsoft Excel

Salsify

Amazon Seller Central

Descripción del empleo

Essity B 260.6 (+4.8 SEK) on 28-Jun-2025 17 : 29

We are looking for a strategic and hands-on professional to join as E-commerce & Category Manager Iberia , with a primary focus on accelerating our E-commerce business across key customers like Amazon, El Corte Inglés, Carrefour, among others. You will lead digital growth initiatives, optimize online presence, and act as the internal E-commerce expert.

In addition, you will support Category Management activities in Spain, giving support to manage key national and regional customers, from Modern Retail and Wholesalers channel to enhance in-store performance through shopper-focused strategies.

What You Will Do

As E-commerce Manager (Primary Focus) :

• Lead the development and execution of E-commerce strategies across Iberia, through straight collaboration with the sales team, managing key accounts such as Amazon, El Corte Inglés online, Carrefour among others.
• Coordinate online promotions, eRetail Media activities, and digital content localization in collaboration with brand and media agencies.
• Optimize product visibility and performance on e-retailer platforms, ensuring alignment with national campaigns and digital marketing plans.
• Analyze customer potential (pure players and omnichannel), prioritize opportunities, and manage assortment and promotional plans accordingly.
• Act as the internal E-commerce expert, sharing insights, tracking performance, and ensuring E-commerce is embedded in business planning.

As Category Manager (Complementary Scope) :

• Support the development and implementation of category strategies in Spain, focusing on assortment, distribution, and shopper activation.
• Giving support to the assigned customers to execute tailored initiatives that drive in-store visibility and performance.
• Provide insights and recommendations to Sales, contribute to customer meetings, and support decision-making with data-driven analysis.
• Coordinate the development of PoS materials and evaluate ROI of key initiatives, ensuring alignment with marketing and sales priorities.

Who You Are

• Bachelor’s degree in business administration, Economics, Marketing, or related field; additional training in E-commerce or digital sales is a plus.
• Minimum 2 years of E-commerce experience, preferably in FMCG or E-commerce retail environments.
• Proven experience managing and optimizing digital shelf activation, including SEO, merchandising, and content management.
• Strong analytical skills with a solid understanding of forecasting and performance metrics.
• Proficiency in Microsoft Excel (advanced preferred), PowerPoint, and tools such as Google Analytics, Salsify, Amazon Inventory Files, and Nielsen Discover.
• Familiarity with platforms like Amazon Seller Central, Walmart, or other marketplaces.
• Excellent communication and interpersonal skills, with the ability to manage cross-functional relationships.
• Autonomous, proactive, and results-driven, with strong project management capabilities.
• Fluency in English and Spanish is mandatory; Portuguese is a plus.
• Strong organizational and collaborative skills, with the ability to operate in a matrix environment.
• Knowledge of digital marketing channels (Paid Media, Email, social media) and E-commerce technologies is desirable.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

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