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E-commerce Activation Manager Iberia

Essity

Barcelona

Presencial

EUR 45.000 - 65.000

Jornada completa

Ayer
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Descripción de la vacante

A leading company in the FMCG sector is seeking an E-commerce Activation Manager Iberia to accelerate its E-commerce business across key customers. The role involves leading digital initiatives, optimizing online presence, and supporting Category Management strategies. Ideal candidates will possess a Bachelor's degree, E-commerce experience, and strong analytical skills in a matrix environment.

Servicios

Collaborative atmosphere
Opportunities for growth
Focus on well-being

Formación

  • Minimum 2 years of E-commerce experience, preferably in FMCG.
  • Proficiency in Microsoft Excel, Google Analytics, and content management.
  • Fluency in English and Spanish; Portuguese is a plus.

Responsabilidades

  • Lead execution of E-commerce strategies across Iberia.
  • Coordinate promotions and digital content.
  • Analyze customer potential and manage assortment.

Conocimientos

Analytical skills
Communication
Project management
Digital marketing

Educación

Bachelor’s degree in business administration or related field

Herramientas

Google Analytics
Salsify
Amazon Seller Central
Microsoft Excel
PowerPoint

Descripción del empleo

E-commerce Activation Manager Iberia

About the Role

We are looking for a strategic and hands-on professional to join asE-commerce & Category Manager Iberia, with a primary focus on accelerating our E-commerce business across key customers like Amazon, El Corte Inglés, Carrefour, among others. You will lead digital growth initiatives, optimize online presence, and act as the internal E-commerce expert.

In addition, you will support Category Management activities in Spain, giving support to manage key national and regional customers, from Modern Retail and Wholesalers channel to enhance in-store performance through shopper-focused strategies.

What You Will Do

As E-commerce Manager (Primary Focus):

  • Lead the development and execution of E-commerce strategies across Iberia, through straight collaboration with the sales team, managing key accounts such as Amazon, El Corte Inglés online, Carrefour among others.
  • Coordinate online promotions, eRetail Media activities, and digital content localization in collaboration with brand and media agencies.
  • Optimize product visibility and performance on e-retailer platforms, ensuring alignment with national campaigns and digital marketing plans.
  • Analyze customer potential (pure players and omnichannel), prioritize opportunities, and manage assortment and promotional plans accordingly.
  • Act as the internal E-commerce expert, sharing insights, tracking performance, and ensuring E-commerce is embedded in business planning.

As Category Manager (Complementary Scope):

  • Support the development and implementation of category strategies in Spain, focusing on assortment, distribution, and shopper activation.
  • Giving support to the assigned customers to execute tailored initiatives that drive in-store visibility and performance.
  • Provide insights and recommendations to Sales, contribute to customer meetings, and support decision-making with data-driven analysis.
  • Coordinate the development of PoS materials and evaluate ROI of key initiatives, ensuring alignment with marketing and sales priorities.

Who You Are

  • Bachelor’s degree in business administration, Economics, Marketing, or related field; additional training in E-commerce or digital sales is a plus.
  • Minimum 2 years of E-commerce experience, preferably in FMCG or E-commerce retail environments.
  • Proven experience managing and optimizing digital shelf activation, including SEO, merchandising, and content management.
  • Strong analytical skills with a solid understanding of forecasting and performance metrics.
  • Proficiency in Microsoft Excel (advanced preferred), PowerPoint, and tools such as Google Analytics, Salsify, Amazon Inventory Files, and Nielsen Discover.
  • Familiarity with platforms like Amazon Seller Central, Walmart, or other marketplaces.
  • Excellent communication and interpersonal skills, with the ability to manage cross-functional relationships.
  • Autonomous, proactive, and results-driven, with strong project management capabilities.
  • Fluency in English and Spanish is mandatory; Portuguese is a plus.
  • Strong organizational and collaborative skills, with the ability to operate in a matrix environment.
  • Knowledge of digital marketing channels (Paid Media, Email, social media) and E-commerce technologies is desirable.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

Application End Date: 26 jun 2025 Job Requisition ID: Essity254846
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