Dtc E-Commerce Ad Creative Strategist | Performance Creative, Direct Response

Waverlo; Vitoria; A distancia; EUR 36.000 - 52.000; Jornada completa

Descripción de la vacante

A fast-growing haircare brand is seeking an Ad Creative Strategist. Responsibilities include managing the creative process, driving improvements in advertising metrics, and sourcing content for marketing. Ideal candidates should have 3+ years in E-Com Advertising and experience with DTC brands. This role allows you to work closely with founders in a fast-paced environment. A competitive salary of $42,000 to $60,000 per year plus bonuses based on performance is offered.

Servicios

Performance-based bonus program

Formación

• 3 to 5+ years of experience with E-Com Advertising.
• Prior experience in creating paid advertisements for DTC E-Commerce brands.
• Understanding how to iterate on creatives based on data.

Responsabilidades

• Manage the full creative process for ad production.
• Source new content for marketing channels.
• Drive improvements in advertising metrics.

Conocimientos

E-Com Advertising

UGC ad experience

Data-driven decision making

Performance creative

Basic psychology-based copywriting

Descripción del empleo

Experience with DTC UGC Ad Creative Strategy for E-Com brands required! Otherwise do not apply please)

Looking for an Ad Creative Strategist to join our team! As our creative head, you will be responsible for the ideation, scripting, planning, and managing of the entire creative process with a big focus on UGC ads and psychology-based creatives to be used across paid marketing channels.

Required :

3 to 5+ years of experience with E-Com Advertising. As well, we are looking for candidates with prior experience in creating paid advertisements specifically for DTC E-Commerce brands, performance creative, direct response marketing principles, understanding how to iterate on creatives based on data, and a big bonus if you have UGC ad experience!

Who are we?

We are a fast-growing haircare brand specifically focusing on root cover up, making women over 40's life easier and helping them feel empowered. Our company is passionate about delivering products that make a meaningful impact in our customers’ lives. Driven by creativity, results, and a deep understanding of what resonates with our audience.

What is our culture like & who is a good fit?

Culture fit is our #1 factor when hiring! We have a genuine will-to-win. No work is beneath us if it moves us towards our goals. We utilize creativity to do more with less – and quickly. We use data to make decisions and live by the following three core values :

work smart," "overdeliver," and "speed is king." We love learning – every problem is an opportunity to grow. If you want a stress-free corporate 9–5 job, this isn’t it. If you want to challenge yourself and shape a fast-growing company, work directly with the founders, and scale it to $10M+, you’ve come to the right place. Drive results with a group of passionate, smart & hardworking fun people. Work in an environment without politics or corporate chicanery. Play a big part in our growth being hands-on, active, and doing what is necessary with an excellent bonus plan based on performance.

Key Objectives :

• Manage the full creative process (from scripting all the way to final creative) in order to produce the creative assets our media buyer needs on an ongoing basis.
• Find, manage, and source new content to be used across all marketing channels.
• Drive measurable improvements in core advertising metrics across digital channels with improved creatives.
• Script UGC Direct response creatives.
• Use data from creative performance on marketing channels to dissect, analyze, and improve upon our creatives to continuously improve performance across our creatives.
• Work with our marketing team to come up with new creative concepts and ideas.
• Conduct strategic customer and competitor research to better optimize creative efforts.
• Provide creative reports on a monthly and quarterly basis.

Requirements :

Fully remote.

Fluent in English.

Experience with performance creative for DTC eCommerce specifically is a massive asset.

You are intimately familiar with the tactical side of producing excellent creative across a variety of mediums. This means you understand what it takes to produce excellent photos and videos for eCommerce paid and organic marketing channels (specifically Facebook & Instagram).

A deep understanding of how to interpret digital advertising performance. You know what phrases like Thumbstop, CTR, CVR, and CPC mean.

Are able to provide references as requested. We do not want to waste your time or ours with a potential mishire. Our interview process is detailed & thorough.

No issue working overtime or on the weekends if needed. You wouldn’t know what to do with your free time if you were working less. You are passionate about your work.

Excellent cultural fit as per our values above.

Are excited to play a big role in scaling the company and work closely with the founders.

Basic psychology-based copywriting skills.

Examples of What You’ll Be Doing :

Producing video ads, end-to-end, to be run across Facebook, and other digital channels.

Sourcing and allocating budget into UGC creators and other creative agencies on an as-needed basis.

Scripting, planning, briefing, and project managing video and photo ads.

Conducting competitor and customer research to better understand how to tailor our creatives to our customers.

Build processes behind how our creative strategy works and turning it into a repeatable process at our company.

How Our Hiring Works & How We Operate :

When hiring, we’ll work with you to define the KPIs you’ll be responsible for and set targets. This removes ambiguity around wondering if you’re doing a good job after you start.

Initial soft interview, then a long-form live technical interview with the current head of marketing. We plan to hire within ~8–10 days of conducting these interviews. We pride ourselves on timely responses and updates for applicants.

For this specific role, we will walk you through the long-term vision and opportunities that have us excited about this business – and how you fit in. We will show you our current structure and where we are headed!

Compensation :

Base pay :

42,000 USD to $60,000 USD per year.

This position is eligible for our 100% bonus program. This means you would be eligible for up to 100% of your salary in quarterly bonuses tied to meeting specific performance goals.