Director Portfolio Communications - Women'S Health

Exactius; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in digital marketing solutions seeks a CRM Manager to drive campaigns and customer retention for international brands. The ideal candidate will have substantial CRM experience, technical expertise in Klaviyo, and excellent project management skills, working remotely with flexibility and collaboration.

Servicios

Flexibility

Growth Opportunities

Dynamic Team Culture

Formación

• 4+ years of experience in CRM marketing.
• Strong knowledge of Klaviyo required.
• Experience with BI platforms like Count and Tableau.

Responsabilidades

• Manage personalized campaigns across email, SMS, and push.
• Plan and execute CRM strategies for user conversions.
• Leverage Klaviyo to improve personalization strategies.

Conocimientos

Project Management

Data Analysis

CRM Best Practices

Email Marketing

Herramientas

Klaviyo

Count

Tableau

Descripción del empleo

Exactius works with companies to solve complex digital marketing challenges and achieve ambitious growth goals. We bring executive leadership and cross-functional execution teams that can not only form the strategy but can execute and deliver the result. Our teams include a proven performance marketing CMO, along with campaign and CRM managers, conversion and product managers, data scientists, front / back end developers and creative teams as necessary. Those teams are supported by a proprietary technology that supports the need for advanced analysis and real-time optimization. Exactius is an extension of your internal teams with one goal in mind : grow faster and be more profitable.

Description

As a CRM Manager at Exactius, you are a motivated and creative 'A' player with a passion for CRM and email marketing. You thrive in a fast-paced environment and want to work with high-growth international brands. A self-starter, you take ownership of projects and leverage your deep technical expertise in Klaviyo to scale personalized campaigns across email, SMS, and push notifications.

You’ll design end-to-end campaigns that drive conversions and customer retention, leveraging your understanding of customer intent funnels, lifetime value, and churn. With a collaborative mindset, you'll work closely with the team to optimize customer journeys for maximum impact. Your project management and communication skills will ensure the timely execution of CRM initiatives.

At Exactius, you’ll continuously explore new tools and strategies to stay ahead, combining strategic thinking with hands-on execution. As a remote worker, you’ll maintain a healthy work-life balance while staying responsive during key moments and providing support during critical times. If you’re ready to make a real impact in a high-growth environment, Exactius is the place for you.

Responsibilities

• Manage the end-to-end creation and deployment of personalized campaigns across email, SMS, and push.
• Work with the team to plan and execute CRM strategies focused on user conversions and retention.
• Leverage deep technical knowledge of Klaviyo to scale CRM efforts and improve personalization strategies.
• Design, manage, and execute A / B testing, multivariate testing, and segmentation experiments, while identifying KPIs to track results.
• Use data sources like Count to analyze CRM metrics, adjusting strategies to optimize engagement, revenue growth, and meet business goals.
• Participate in meetings to improve CRM functions, troubleshoot challenges, and brainstorm new customer engagement methods.
• Respond to urgent tasks and provide support during high-traffic periods or system performance issues.
• Explore new technologies, platforms, and channels to effectively engage audiences (e.g., Dynamic Yield integration with Klaviyo).
• Stay updated on CRM trends to propose innovative strategies for program efficiency.

Requirements

• 4+ years of experience in CRM marketing, comfortable leading strategy discussions for lifecycle marketing, email marketing, retention, and monetization.
• High knowledge of Klaviyo is required. ( experience with Salesforce, Iterable, Braze, or Customer.io is a plus).
• Working knowledge of email HTML, CSS, liquid logic, and SQL.
• Hands-on experience with optimizing conversion-focused email, SMS, and push campaigns.
• Available to work with European clients and must be available from 9 AM - 2 PM EST for meetings with the US team.
• Experience with BI platforms like Count and Tableau.
• Proficiency with A / B and multivariate testing methodologies.
• Basic knowledge of figma is a plus.
• Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR).
• Strong project management skills, highly organized, and capable of handling multiple tasks under pressure.
• Thrives in a remote environment with excellent communication and collaboration skills.
• A data-driven mindset, able to analyze trends and make recommendations based on campaign performance.
• Strong storytelling skills, able to simplify complex ideas.

Why Exactius?

• Real Impact : Work with fast-growing international brands and directly impact their success.
• Flexibility : Work remotely with flexible hours, giving you control over your time.
• Growth Opportunities : Join Exactius at an exciting stage with ample opportunities for professional development.
• Dynamic Team Culture : Collaborate with top professionals from diverse backgrounds.
• Career Evolution : As Exactius scales, you’ll have the potential to evolve your career and shape the company’s future.

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