Director, Performance Marketing

Scopely; Comunidad Valenciana; Híbrido; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An innovative gaming company seeks a Director of Performance Marketing to lead its user acquisition efforts for Monopoly GO! in Barcelona. This role involves developing strategies, mentoring teams, and optimizing campaigns across various digital channels to drive player growth. Join a passionate team dedicated to creating engaging gaming experiences that connect millions worldwide. With a focus on creativity and collaboration, this position offers the chance to make a significant impact in a dynamic and rapidly evolving industry. If you thrive in a fast-paced environment and are passionate about mobile gaming, this opportunity is perfect for you.

Formación

• 6+ years of acquisition marketing experience with mobile apps.
• 3+ years of people management experience in marketing.
• Proven success in managing a multi-million dollar acquisition budget.

Responsabilidades

• Lead the user acquisition team for Monopoly GO! in Barcelona.
• Develop UA strategies to achieve performance targets.
• Mentor performance marketing managers and optimize campaigns.

Conocimientos

Acquisition Marketing

Mobile Advertising

Data Analysis

People Management

Budget Management

Cross-functional Collaboration

Herramientas

Facebook Ads

Google Ads

Mobile Ad Networks

Analytics Tools

Descripción del empleo

Director, Performance Marketing Monopoly GO

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Description

Scopely is looking for a highly motivated Director of Performance Marketing for Monopoly GO! to join our Performance Marketing Team in Barcelona on a Hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people worldwide daily.

The Performance Marketing team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You’ll Do

• Lead the UA Barcelona team for Scopely’s Monopoly GO!
• Develop UA strategy, methodology, and processes to deliver on each game’s performance targets and improve team’s capabilities.
• Provide analysis and insight to acquisition funnel measurement, including defining & setting goals for key performance indicators on each game, and working with Analytics on implementing improved Business Intelligence and Data Science predictions.
• Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis, and optimization.
• Serve as key team leader offering feedback, guidance & coaching, and industry mentorship to Scopely’s Barcelona-based UA team.
• Drive a culture of experimentation on all key existing UA channels (e.g., Facebook, Google, mobile ad networks, ad exchanges, offerwall) while ideating and establishing new user acquisition funnels.

What We’re Looking For

• 6+ years of acquisition marketing experience, with preference for mobile apps, and specific experience in some subset of Facebook, Google, mobile ad networks, and mobile ad exchanges.
• 3+ years of people management experience.
• 2+ years of proven success either growing and directly managing a world-class user acquisition team or a track record of successful mentorship and training.
• Demonstrated ability to effectively manage and optimize a multi-million dollar acquisition budget.
• Experience working with cross-timezone teams.
• Demonstrated ability to drive major incremental volume & returns from improvements in automation, marketing tech stack, fraud prevention, or analytics.
• Proven ability to partner with cross-functional stakeholders in Product, Finance, Creative, and Engineering to drive successful outcomes.
• Preference (but not requirement) for experience with match-3, puzzle, or other casual mobile games.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!", “Star Trek Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit : scopely.com.