Director, Performance Marketing

Griffin Gaming Partners; Barcelona; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic Director of Performance Marketing to lead their user acquisition efforts for a popular mobile game. This role involves developing strategies, mentoring a talented team, and collaborating across departments to drive player growth. You'll work in a vibrant environment, leveraging your expertise in mobile advertising and data analysis to enhance performance. Join a passionate team dedicated to creating engaging gaming experiences and enjoy the opportunity to make a significant impact in a rapidly evolving industry. If you're ready to take the lead in a hybrid work setting, this is the perfect role for you!

Formación

• 6+ years in acquisition marketing with mobile apps, especially Facebook and Google.
• 3+ years of people management and team leadership experience.

Responsabilidades

• Lead the UA team for Monopoly GO!, collaborating with various departments.
• Develop strategies to meet performance targets and mentor team members.

Conocimientos

Acquisition Marketing

People Management

Data Analysis

Budget Management

Cross-functional Collaboration

Mobile Advertising

Herramientas

Facebook Ads

Google Ads

Mobile Ad Networks

Business Intelligence Tools

Descripción del empleo

Scopely is looking for a highly motivated Director of Performance Marketing for Monopoly GO! to join our Performance Marketing Team in Barcelona on a Hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people worldwide daily.

The Performance Marketing team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You’ll Do

• Lead the UA Barcelona team for Scopely’s Monopoly GO!, working cross-functionally with Product, Finance, Analytics, Growth Marketing, and Data Engineering.
• Develop UA strategy, methodology, and processes to deliver on each game’s performance targets and improve team capabilities.
• Conduct analysis and provide insight to acquisition funnel measurement, including defining & setting goals for key performance indicators on each game, and collaborating with Analytics on implementing improved Business Intelligence and Data Science predictions.
• Mentor performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis, and optimization.
• Serve as a key team leader offering feedback, guidance, coaching, and industry mentorship to Scopely’s Barcelona-based UA team.
• Drive a culture of experimentation on all key existing UA channels (e.g., Facebook, Google, mobile ad networks, ad exchanges, offerwall) while ideating and establishing new user acquisition funnels.

What We’re Looking For

• 6+ years of acquisition marketing experience, preferably with mobile apps, and specific experience in Facebook, Google, mobile ad networks, and mobile ad exchanges.
• 3+ years of people management experience.
• 2+ years of proven success in growing and managing a world-class user acquisition team or a track record of successful mentorship and training.
• Demonstrated ability to effectively manage and optimize multi-million dollar acquisition budgets.
• Experience working with cross-timezone teams.
• Demonstrated ability to drive major incremental volume & returns from improvements in automation, marketing tech stack, fraud prevention, or analytics.
• Proven ability to partner with cross-functional stakeholders in Product, Finance, Creative, and Engineering to drive successful outcomes.
• Preference (but not requirement) for experience with match-3, puzzle, or other casual mobile games.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We provide equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!", “Star Trek Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms from mobile, web, PC, and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform, Playgami, that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com.

Notice to candidates: Scopely, Inc. and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment. All official Scopely, Inc. recruiters only use email domains that end with @scopely.com.

Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain.