Director, Growth Marketing

buscojobs Argentina; Córdoba; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading consulting firm is seeking a hands-on growth marketer to build demand generation strategies from the ground up. In this impactful role, you will design and execute campaigns, leveraging data and AI to optimize performance. Ideal candidates have over 8 years of B2B marketing experience and strong skills in SEM, copywriting, and analytics. This is a full-time opportunity with significant influence on revenue and market growth strategies.

Servicios

Competitive salary

Innovative work environment

Professional development opportunities

Formación

• 8+ years of B2B marketing experience, with proven success in growth and performance marketing.
• Demonstrated ability to drive revenue growth in resource-constrained environments.
• Experience collaborating with product and engineering teams to build scalable growth systems.

Responsabilidades

• Build and run campaigns end to end, from ads to reporting.
• Collaborate with stakeholders to leverage market data.
• Manage and optimize paid channels for maximum ROI.

Conocimientos

B2B marketing experience

Hands-on expertise with SEM

Strong copywriting skills

Analytical mindset

Educación

Bachelor’s degree in related field

Herramientas

Marketo

Salesforce

6sense

Descripción del empleo

Korn Ferry is a global consulting firm that powers performance. We unlock the potential in your people and unleash transformation across your business—synchronizing strategy, operations, and talent to accelerate performance, fuel growth, and inspire a legacy of change. That’s why the world’s most forward-thinking companies across every major industry turn to us—for a shared commitment to lasting impact and the bold ambition to Be More Than.

Korn Ferry Digital is a scaled product business unit within Korn Ferry that develops and sells our suite of talent products and HR technology, supporting clients across six solution areas:

• Organizational Strategy
• Assessment and Succession
• Talent Acquisition
• Leadership and Professional Development
• Sales and Service
• Total Rewards

OPPORTUNITY TO ENHANCE YOUR CAREER - It’s about exceeding your potential.

We’re looking for a hands-on, scrappy growth marketer to build our demand generation engine from the ground up. This isn’t a “manage the agency” role. You’ll be writing copy, launching campaigns, and optimizing in-platform performance while also shaping the growth strategy. The ideal candidate thrives on data-driven decision-making and brings hands-on experience with vibe marketing, leveraging AI to create and scale campaigns while driving content creation, optimization, and growth at speed.

If you thrive in a fast-moving environment, love testing and iterating, and know how to turn limited resources into outsized results, this role is for you.

Why this role is exciting

• Build from scratch: Design and scale a demand engine that doesn’t exist today, shaping the playbook, tools, and channels.
• Direct impact on revenue: Success is measured by contribution to pipeline and closed-won revenue, not vanity metrics.
• Full-funnel and lifecycle ownership: Run programs across the funnel from awareness to retention while knowing where to focus for the greatest impact. Partner with Korn Ferry’s Corporate Brand team to convert top-of-funnel activity into mid- and bottom-of-funnel opportunities.
• Analytics and AI: Combine analytical rigor with vibe marketing. Use AI to scale campaigns, free up time for creative direction, and deliver marketing that both performs and resonates.
• Hands-on and fast-moving: Write copy, launch campaigns, and pull reports yourself, learning fast and scaling what works.
• High visibility: Work directly with sales, product marketing, product, engineering, and leadership to shape how we go to market and grow.
• Room to innovate: Test new ideas, apply AI to scale programs, and bring creative growth tactics that cut through.

Key responsibilities

• Collaborate with stakeholders to leverage market research and customer data to define audience personas, segmentation criteria, and messaging strategies.
• Build and run campaigns end to end, from ads and landing page copy to nurtures and reporting.
• Partner with sales, product marketing, and product teams to define segments, craft messaging, and align on growth and pipeline goals.
• Be a full-funnel and lifecycle marketer, designing programs that span awareness, demand, nurture, retention, and expansion while focusing resources where they will move the needle most.
• Manage and optimize paid channels such as Google, LinkedIn, syndication, social, and niche publishers through continuous testing.
• Continuously evaluate and refine channel mix based on performance data to maximize ROI and pipeline contribution.
• Perform detailed keyword research to identify high-traffic, relevant keywords and build paid search strategies.
• Create high-impact campaign assets including landing pages, ads, emails, nurture tracks, and sales enablement tools.
• Build nurture programs that convert interest into qualified opportunities and accelerate deals.
• Own reporting on marketing-sourced and influenced pipeline, with a focus on CAC, CPL, ROAS, velocity, and lifetime value.
• Run growth experiments using structured frameworks such as sprints and A/B testing to validate hypotheses quickly and scale proven tactics.
• Apply vibe marketing principles, using AI to handle execution such as content creation, optimization, and workflows while you focus on creative direction and emotional resonance.
• Leverage the MarTech stack (Marketo, Salesforce, 6sense, enrichment tools) to keep execution lean and effective.
• Test, learn, and iterate quickly, prioritizing speed to impact over perfection.

Professional experience/qualifications

• 8+ years of B2B marketing experience, with proven success in growth and performance marketing.
• Comfortable being both strategist and executor. You set the plan and build the campaign.
• Demonstrated ability to drive revenue growth in resource-constrained environments.
• Hands-on expertise with SEM, paid social, email nurture, and digital campaigns.
• Strong copywriting skills across ads, landing pages, and email.
• Experience developing a content marketing strategy, project managing the content process, creating content directly, and building the workflows and campaigns to activate it.
• Analytical mindset, skilled at pulling data, analyzing performance, and making quick decisions.
• Hands-on experience with Marketo, Salesforce, 6sense, and related MarTech tools.
• Proven track record applying growth frameworks such as weekly sprints, A/B testing, and structured experimentation.
• Experience collaborating with product and engineering teams to build scalable growth systems.
• Ability to apply vibe marketing, blending AI-driven execution with human creativity to create campaigns that are fast, scalable, and emotionally resonant.
• Full-funnel mindset. You understand how awareness, demand creation, nurturing, retention, and sales enablement fit together, and you know how to flex resources where impact is greatest.
• A builder’s mindset: scrappy, creative, and unafraid to get into the weeds.

Education

• Bachelor’s degree in related field highly preferred.

Internal Mobility at Korn Ferry

If you currently work for Korn Ferry or one of our affiliates, you must be eligible to apply for a different position within Korn Ferry to use the Careers Site. If you accept such a position, your benefits programs and Human Resources policies may change. Please consult with your HR contact for the new position concerning application eligibility, including any immigration/visa needs, benefit programs, and HR policies applicable to that position.

Korn Ferry is an Equal Employment Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status or any other characteristic protected by federal, state, or local law.

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