Digital Sales Expert
ING España&Portugal
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Benefits offered by this job
Job summary
ING España&Portugal seeks a Digital Sales Growth Analyst to drive digital sales objectives by leveraging data, customer insights and experimentation. You will optimize the full journey, from acquisition to conversion, using SQL, Adobe Analytics and CRO methodologies, and translate findings into actionable recommendations for stakeholders.
You will collaborate across teams to evolve the data model, reporting, and dashboards to deliver deeper insights into digital sales performance.
Qualifications
- Master or bachelor’s degree with a minimum of 2 years of experience.
- Customer-focused and results-oriented mindset.
- Strong analytical, digital and strategic thinking skills.
- Knowledge of SQL and data analysis techniques, with the ability to work with multiple data sources to generate insights and support decision-making.
- Ability to analyse customer behaviour, digital journeys, conversion funnels and commercial performance through data-driven analysis.
- Curiosity and willingness to investigate business problems, identify root causes and contribute to actionable recommendations.
- Knowledge of digital analytics and experimentation tools (Adobe Analytics, Customer Journey Analytics, Adobe Target).
- Experience with reporting and data visualization tools (Power BI or similar).
- Advanced knowledge of Excel and PowerPoint.
- Great organizational, oral and written communication skills.
- Passive about innovation, market trends and future developments.
- Able to work autonomously, take initiative and make things happen with a can-do attitude.
- Strong problem-solving mindset.
- Good team player, willing to collaborate with different stakeholders.
- Very good oral and written English skills.
- Ability to work effectively in an international environment.
Responsibilities
- Understand end-to-end customer journeys and identify improvements across touchpoints in the digital sales funnel.
- Analyse customer, campaign and sales performance data to generate insights and optimization recommendations.
- Leverage SQL and multiple data sources to analyze customer behaviour, conversion drivers and sales performance.
- Translate analytical findings into clear recommendations for stakeholders and support decision-making.
- Ensure accurate data tracking and evolution of the digital data model for sales optimization.
- Develop digital sales reports and dashboards with Adobe Analytics / Customer Journey Analytics.
- Build end-to-end view of the digital sales funnel and propose improvements across the journey.
- Understand customer journeys in different campaigns and commercial communications.
- Lead CRO methodology: hypothesis generation, test plan, setup and insights; monitor Adobe Target results.
- Define new use cases and personalization opportunities across the customer journey.
- Benchmark digital journey entry points, application processes, and leads to sales actions.
Skills
Education
Tools
Job description
The responsibility of this team is to achieve the product’s digital sales objectives, orchestrating all capabilities involved in digital sales funnel acquisition.
You will use data, customer insights and experimentation to identify opportunities that improve conversion and contribute to the achievement of digital sales objectives.
In addition, you will translate analysis, insights and business results into clear recommendations, ensuring alignment and awareness across all digital sales stakeholders
As a Digital Sales Expert you will:
- Positively contribute to Digital Sales, understanding end-to-end customer journeys, and identifying improvements in all touch points of our customers.
- Support the identification of growth opportunities by analysing customer, campaign and sales performance data, generating insights and optimization recommendations.
- Leverage SQL and multiple data sources to analyse customer behaviour, conversion drivers and sales performance, translating findings into actionable improvements.
- Translate analytical findings into clear recommendations and communicate insights effectively to stakeholders, supporting decision-making and prioritization.
- Ensure the evolution of the digital data model, the correct tracking of the process (data capture), and identify and request new information to be tracked as required for digital sales optimization.
- Drive the evolution of digital sales reporting and dashboards to have more relevant information about digital sales performance and to do more in-depth analysis with Adobe Analytics / Customer Journey Analytics
- Build the end-to-end view of the digital sales funnel, propose improvements along the entire customer acquisition journey.
- Understand the customer journey in the different campaigns and commercial communications.
- Responsible for the CRO methodology and the correct execution: CRO analysis, hypothesis generation, brainstorming, test plan, set up and insights. Monitoring test results in Adobe Target.
- Define new use cases, initiatives and personalization opportunities across the customer journey.
- Benchmarking and monitoring of digital journey focus on entry points, digital application processes, and leads to sales actions.
Want to know if this job is made for you? These are some of the qualities that we value the most for this role.
- Master or bachelor’s degree with a minimum of 2 years of experience
- Customer-focused and results-oriented mindset.
- Strong analytical, digital and strategic thinking skills.
- Knowledge of SQL and data analysis techniques, with the ability to work with multiple data sources to generate insights and support decision-making.
- Ability to analyse customer behaviour, digital journeys, conversion funnels and commercial performance through data-driven analysis.
- Curiosity and willingness to investigate business problems, identify root causes and contribute to actionable recommendations.
- Knowledge of digital analytics and experimentation tools (Adobe Analytics, Customer Journey Analytics, Adobe Target).
- Experience with reporting and data visualization tools (Power BI or similar).
- Advanced knowledge of Excel and PowerPoint.
- Great organizational, oral and written communication skills.
- Passionate about innovation, market trends and future developments.
- Able to work autonomously, take initiative and make things happen with a can-do attitude.
- Strong problem-solving mindset.
- Good team player, willing to collaborate with different stakeholders.
- Very good oral and written English skills.
- Ability to work effectively in an international environment.
The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.
Check out what is waiting for you!
We put balance to work, so you can do it too. With our customers’ needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it.
So that thinking about what to have for lunch doesn’t take up your time or your cravings.
In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!
For you and all your family (spouse/partner and children).
We help you protect what matters most to you.
In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…
It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.
Special loans with more beneficial conditions.
Special mortgage conditions after 6 months working at the bank.
And you can benefit from our pension plan after 1 month with us!
360º care of the employee (physical, mental, social connection & purpose).
Physiotherapy service on site.
Clinics with professional, world-class athletes.
Gympass service.
Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.
International Remote work program.
We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.
A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.
And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.
We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.
And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.
Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!
At ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work.
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