Digital Product Lead Martech

卡湯晩; Barcelona; Presencial; EUR 50.000 - 85.000; Jornada completa

Descripción de la vacante

A leading company in consumer healthcare is seeking a Digital Product Lead Martech to drive their marketing technology initiatives. This role involves strategic tool management, cross-functional leadership, and stakeholder engagement to optimize martech tools and align them with business objectives. The ideal candidate will have experience in digital product management, strong communication skills, and a background in technical fields.

Formación

• Experience in Digital Product Management for Marketing Technology.
• Leadership in program, project, or product management.
• Ability to influence business and technical teams.

Responsabilidades

• Own and manage Digital Asset Management and Product Information Management tools.
• Coordinate product owners for brand website development.
• Oversee budgeting for martech tools and initiatives.

Conocimientos

Digital Product Management

Leadership

Communication

Educación

Bachelor’s or advanced degree in IT, engineering, or technical field

Herramientas

PIM

DAM

Excel

SQL

Tableau

Confluence

Jira

Descripción del empleo

Location : Barcelona

About the job

At Sanofi Consumer Healthcare / Opella, we’re committed to providing the next-gen healthcare that patients and customers need. It’s about harnessing data insights and leveraging AI responsibly to search deeper and solve sooner than ever before. Join our Digital Growth Hub and Commercial Product team as Digital Product Lead Martech and you can help make it happen.

The Product Lead Martech will join the Digital Growth Hub and Commercial Product team, which is part of the Consumer Healthcare Digital Business Solutions organization. This team is responsible for managing the worldwide solution portfolio, roadmap, and projects around these areas. The digital organization is entering for the first time into the Martech area, so this candidate will work on building the capabilities and the collaboration model with both business and the rest of the digital organization. The Martech Product Lead will own a wide range of applications that need to be correctly integrated with both Opella business functions and external partners to allow best-in-class Marketing Technology. In addition, the Martech Product Lead will coordinate the Product Owners and Scrum Masters working on all our brand websites.

At Sanofi Consumer Healthcare / Opella, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities :

• Strategic Tool Management :

Ownership and strategic oversight of Digital Asset Management (DAM), Product Information Management (PIM), and related marketing technology platforms.

• Ensure these tools align with broader marketing and business objectives.
• Manage tool performance, integrations, and continuous improvement.
• Cross-Functional Leadership :

Coordinate product owners and scrum masters across brand website development projects.

• Facilitate communication and collaboration between technology, marketing, and product teams.
• Secure alignment on product roadmaps, timelines, and deliverables.
• Technical Governance :

Define and enforce standards for content management, asset workflows, and product information processes.

• Develop and maintain governance frameworks for martech tool usage.
• Ensure compliance with data management and brand consistency guidelines.
• Performance Optimization :

Monitor and analyze martech tool performance metrics.

• Identify opportunities for process improvements and technological enhancements.
• Recommend and implement system upgrades or new tool integrations.
• Stakeholder Management :

Serve as primary point of contact for martech tool ecosystem.

• Engage with vendors, internal teams, and external partners.
• Present technology strategy and progress to senior leadership.
• Project and Resource Management :

Oversee budgeting for martech tools and related initiatives.

• Manage implementation timelines and resource allocation.
• Conduct regular performance reviews of tools and development teams.

About you

• Experience :

Has worked in Digital Product Management for Marketing Technology.

• Has work leadership experience in program, project, or product management.
• Has experience in industry, preferably in pharma or consumer goods industry.

Is able to influence both business and technical teams and is comfortable dealing with multiple stakeholders from different seniority levels.

• Is able to drive multiple priorities in parallel in a structured way.
• Has great communication skills, both verbal and written, and can adapt to different teams and personality types.
• Technical skills :

Has experience with Martech tools like PIM, DAM, Social Media Listening, etc.

• Has experience in building corporate brand websites with ecommerce.
• Has experience with data analysis tools such as Excel, Pivot Tables, SQL, Tableau, QuickSight, etc. and agile tools like Confluence and Jira.
• Is hands-on and able to dive deep into technical issues even if it involves learning new technologies.
• Education : Bachelor’s or advanced degree in IT, engineering, or another technical field.
• Languages : Advanced English required, Spanish or French preferred.

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