Digital Performance Manager (technology)

Publicis Groupe España; Madrid; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Join a forward-thinking media communications agency as a leader in digital marketing. This role involves managing a team of specialists, crafting innovative online strategies, and optimizing campaigns for major global clients in technology. You'll leverage your expertise in SEM, social media, and programmatic advertising to drive revenue and enhance client relationships. With a commitment to growth and development, this dynamic position offers a chance to influence the future of marketing while working in a collaborative and inclusive environment. If you're ready to take your career to the next level, this opportunity is for you.

Servicios

Meal Vouchers

Health Insurance

Transportation

Unlimited Online Courses

Formación

• Bachelor’s degree in relevant fields like Advertising or Marketing.
• Experience in media agency environments with platform activation.

Responsabilidades

• Manage online ad campaigns: planning, optimization, and reporting.
• Define marketing strategies focusing on SEM, Social Ads, and programmatic.

Conocimientos

Digital Marketing

Search Engine Marketing (SEM)

Social Media Advertising

Programmatic Advertising

Analytical Skills

Client Communication

Leadership

Educación

Bachelor’s degree in Advertising

Bachelor’s degree in Marketing

Bachelor’s degree in Economics

Bachelor’s degree in Media Science

Herramientas

Google Ads

Meta Platforms

Descripción del empleo

Publicis Groupe, the world's second largest communications group, is a solutions platform present in over 100 countries. Do you want to learn more about the agency/brand or area of expertise for this role? Keep reading!

Starcom is the Human Experience Company and a brand within Publicis Groupe. As a renowned media communications agency, we believe that the combination of people and technology creates experiences that resonate with audiences and deliver results for brands. We are passionate about leading our clients into the future with innovative, data-driven, and tech-enabled marketing. With over 5,000 employees worldwide, Starcom partners with leading global marketers and emerging brands, including Airbnb, Coca-Cola, Stellantis, Kellogg's, Samsung, Puig, and Visa.

We are the Citizens of Starcom: Brave, Kind, Inclusive, and Resilient. Join us!

Overview

We are seeking a leader to manage a team of digital specialists and oversee the performance strategy for a major global client focused on technology products such as smartphones, TVs, computers, and tablets.

The ideal candidate will be highly client-focused, proficient in digital disciplines (particularly search and social media, as well as display and programmatic advertising), and possess strong management and interpersonal skills. The role requires adaptability to a fast-paced and demanding environment.

Responsibilities

How you’d spend your day :

• Recommending online strategies to maximize revenue and ROAS.
• Managing the entire online ad campaign process: planning, optimization, and reporting, including website and promotional analysis.
• Maintaining effective communication with clients to provide campaign feedback, focusing on conversion rates and online sales.
• Defining marketing strategies with emphasis on SEM, Social Ads, programmatic, and display channels.
• Tracking and analyzing KPIs across all marketing channels.
• Conducting research and analysis to forecast campaign profitability.
• Proposing innovative and profitable solutions for new campaigns focused on performance.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Economics, Media Science, or related fields.
• Professional experience in marketing and media agency environments, with platform activation experience (Google, Meta, etc.) highly valued.
• Strong understanding of online media in a business context.
• Ability to optimize costs and measure performance success.
• Exceptional analytical skills and familiarity with metrics.
• Experience in media planning and managing large online campaigns.
• Technical knowledge of performance pricing models (CPA, CPL, CPI, etc.).
• Excellent communication skills for simplifying complex information across departments.
• Quick learner capable of proposing simple solutions for new campaigns.
• Leadership and team management skills.

Additional Information

• Flexible benefits including meal vouchers, health insurance, transportation, and more.
• Career growth through client experience and access to training programs.
• Unlimited online courses via LinkedIn Learning and Udemy through our AI platform