Digital Marketing Strategist

beBeeMarketing; Málaga; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A leading digital marketing agency in Málaga is seeking a seasoned digital marketing professional to develop and execute online strategies. You will drive traffic, engagement, and conversions, oversee multi-channel campaigns, and enhance brand awareness. Ideal candidates will have experience in SEO, content creation, and data analysis, along with excellent community management skills. Join us to shape our brand's digital presence.

Formación

• Proven experience in developing and executing digital marketing strategies.
• Ability to analyze data and provide actionable insights.
• Experience managing online campaigns and SEO.

Responsabilidades

• Develop a brand identity that resonates with the audience.
• Oversee and optimize online campaigns on various channels.
• Monitor and analyze campaign performance using Google Analytics.
• Manage community interactions on social media platforms.
• Implement marketing automation tools for efficiency.

Conocimientos

Digital marketing strategies

SEO

Content creation

Data analysis

Community management

Herramientas

Google Analytics

Marketing automation tools

Descripción del empleo

Job Description :

We are seeking a seasoned digital marketing professional to spearhead the development and execution of comprehensive online strategies. This key role involves driving traffic, engagement, and conversion for our brand.

Key Responsibilities :

• Develop a compelling brand identity that resonates with our audience
• Implement data-driven digital marketing strategies to enhance brand awareness, engagement, and lead generation
• Oversee and optimize online campaigns across multiple channels, including social media, influencer marketing, email, SEO, and PPC
• Monitor and analyze campaign performance using tools like Google Analytics, providing regular insights and recommendations
• Conduct in-depth keyword research and optimize website content for maximum SEO impact
• Create engaging content for social media, blog posts, and email newsletters that captivate our target audience
• Stay abreast of the latest trends and best practices in digital marketing, particularly within the online industry
• Collaborate closely with senior leadership to ensure cohesive brand messaging and strategic alignment

Specific Responsibilities :

• User acceptance testing (UAT), SEO, and commercial tracking on our websites
• Community management across multiple platforms, including YouTube, Meta, TikTok, and Twitter, focusing on branded and non-branded channels
• Building a robust database of partners, encompassing streamers, influencers, and business introducers
• Managing freelancers, design agencies, and subcontractors to deliver high-quality work
• Implementing and monitoring marketing automation tools to streamline processes
• Optimizing sales funnels to maximize conversions
• Enhancing the commercial website's user experience
• Multimedia creation or managing multimedia content creators to amplify our brand's visual presence
• Weekly reporting to track progress and make informed decisions