Digital Marketing Strategist

beBeeSocialMediaListening; Alicante; A distancia; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading pharmaceutical company seeks a Social Media Listening Specialist to enhance their marketing strategies. The role involves developing social listening strategies, analyzing multilingual data, and presenting insights to stakeholders. Ideal candidates will have experience in digital marketing and strong analytical skills, ready to make a significant impact.

Servicios

Long-term contract opportunity

Flexible work arrangements

Formación

• 3+ years of experience in social media listening and analysis.
• Strong skills in data analysis and report creation.
• Experience in digital marketing areas like SEO and paid media is a plus.

Responsabilidades

• Develop social media listening strategies and monitor future launches.
• Analyze social media data to identify trends and insights.
• Collaborate with marketing teams to present findings.

Conocimientos

Data analysis

Social media listening

Multilingual content handling

Stakeholder management

Herramientas

Sprinklr

SEM Rush

AI tools

Descripción del empleo

HAYS IT is collaborating with the main company in the pharmaceutical sector TOP 10 pharma . They create innovative medicines for people and animals, adding value through innovation for the three business areas human pharmaceuticals, animal health and biopharmaceutical contract manufacturing.

We are seeking a Social Media Listening Specialist to join their SEO and Social Media Listening team. The ideal candidate will have expertise in social media listening strategies and tools.

Responsibilities :

• Develop comprehensive social media listening strategies across all Human Pharma products and support market monitoring for future launches.
• Collect briefings from clients and create dashboards for monitoring specific topics.
• Utilize social media listening tools (primarily Sprinklr) to monitor patient and HCP conversations across multiple platforms.
• Cross-match key insights obtained in this platform with other marketing tools, like SEM Rush and other platforms and data sources.
• Analyze social media data to identify trends, sentiment, and insights relevant to pharmaceutical marketing and medical affairs.
• Create insightful reports and present findings to diverse stakeholders including marketing teams, medical teams, and customer insights managers.
• Translate complex social media listening concepts into easy-to-understand insights with actionable recommendations.
• Develop and implement AI-powered analysis projects to enhance data interpretation and reporting capabilities.
• Monitor conversations in multiple languages, with English as primary focus and additional languages as needed.
• Collaborate with the Social Media Listening coordinator and existing analyst to optimize project workflows.
• Work closely with regulatory teams to ensure compliance in social media monitoring and reporting.
• Stay up-to-date with the latest developments in social media listening, AI technologies, and pharmaceutical digital marketing trends.
• Support cross-functional projects connecting social media insights with SEO, paid media, and broader marketing strategies.

Requirements :

• At least 3+ years of hands-on experience in social media listening and analysis, with deep understanding of monitoring tools and methodologies.
• Proficiency in social media listening platforms (Sprinklr experience highly preferred).
• Experience in pharmaceutical or healthcare social media monitoring is preferred but not mandatory.
• Strong skills in data analysis, interpretation, and report creation, with ability to adapt insights to different stakeholder requirements.
• Experience with AI tools and technologies for data analysis and insight generation.
• Proven track record in stakeholder management and presenting complex data to diverse audiences.
• Experience in digital marketing areas such as SEO, paid media, or marketing strategy is a significant plus.
• Ability to work with multilingual social media content and global market insights.
• Strong analytical mindset with experience in translating data into actionable business recommendations.
• Experience working in the pharmaceutical industry environment and understanding of regulatory considerations.

What We Offer :

• Long-term contract opportunity.
• Possibility of homework (1 office day per month) - Location : Barcelona.

If you are passionate about digital marketing, please register for this opportunity so we can share more details.