Digital Marketing Sr. Analyst

Santander; Boadilla del Monte; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading financial institution is seeking a Digital Marketing Sr. Analyst in Boadilla del Monte, Spain. The role involves leading data-driven marketing initiatives and collaborating across global teams to enhance digital strategies. Candidates should have 5+ years of experience in digital marketing and strong expertise in consent management and data strategy. This is an excellent opportunity for strategic thinkers looking to thrive in a dynamic environment.

Formación

• 5+ years of experience in digital marketing, data strategy, and marketing technology.
• Expertise in consent management and privacy regulations.
• Proven track record in leading complex digital projects.

Responsabilidades

• Lead data-driven projects enabling data activation across platforms.
• Collaborate with teams for optimized customer journeys.
• Establish KPIs to measure marketing effectiveness.

Conocimientos

Digital marketing expertise

Data strategy

Influencing stakeholders

Consent management

AI/ML applications

Educación

Experience in digital marketing or related fields

Herramientas

Google tools

Meta platforms

CRM tools

Descripción del empleo

Digital Marketing Sr. AnalystCountry : Spain

Banco Santander is seeking a strategic, innovative, and collaborative Digital Marketing & Data Strategy Manager to lead our global initiatives on data-driven marketing, and advanced campaign activation. This role will define and execute how Santander builds compliant, customer-centric, and high-performing digital marketing strategies across markets, ensuring both regulatory alignment and measurable business impact.

This is a high-visibility role for someone passionate about digital marketing, data, and technology, who thrives in a fast-paced, matrixed, and international environment.

Key Responsibilities

• Lead a Data driven Project , enabling data activation across major platforms (Google, Meta, etc.) and developing advanced use cases such as Customer Match, Enhanced Conversions, and Value-Based Bidding.
• Design and implement data-sharing methodologies that integrate client information with consent protocols, supporting compliant campaign execution.
• Collaborate with global and local teams to optimize end-to-end customer journeys , ensuring efficient, conversion-oriented, and regulation-aligned onboarding flows.
• Coordinate cross-functional teams (Digital Sales, Marketing, Technology, CRM, Analytics, Legal) across multiple countries to deliver aligned digital initiatives.
• Establish KPIs and global frameworks to measure digital marketing effectiveness, campaign ROI, and customer experience, integrating insights into decision-making.
• Partner with agencies and tech providers (e.g., Publicis, Google Cloud) to leverage AI-driven solutions , synthetic audiences, and cloud-based data models.
• Act as a bridge between corporate and local markets (Brazil, Mexico, Argentina, Chile, Uruguay, Portugal, UK, Spain…) to resolve onboarding challenges, scale best practices, and ensure consistent execution.
• Define and scale global consent management standards (Golden Rules) across technology, legal, and customer experience, ensuring consistency and compliance across markets.

Qualifications

• years of experience in digital marketing, data strategy, and marketing technology, ideally in financial services or international organizations.
• Expertise in consent management, privacy regulations, and marketing data activation .
• Proven track record in leading complex, cross-market digital projects in matrixed environments.
• Experience with advanced digital marketing tools and frameworks (Google, Meta, programmatic, CRM, econometrics, attribution models).
• Familiarity with AI / ML applications for marketing analytics, segmentation, and customer journeys.
• Strong ability to influence and align stakeholders across global and local levels.

Native or bilingual proficiency in English.

Strategic thinker, proactive, and highly adaptable to a rapidly changing regulatory and technological landscape.