Digital Marketing Specialist Pharma Human Products

beBeeSocialMedia; Barcelona; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading social media company seeks a Social Media Listening Analyst in Barcelona. Your role involves monitoring and analyzing social media data to support pharmaceutical marketing initiatives. Candidates should have at least 3 years of experience and be proficient in tools like Sprinklr and SEM Rush.

Servicios

Possibility of homework (1 office day per month)

Lunch included (buffet)

Formación

• At least 3+ years of hands-on experience in social media listening.
• Experience in pharmaceutical or healthcare social media monitoring preferred.
• Strong skills in data analysis and report creation.

Responsabilidades

• Monitor patient and HCP conversations across multiple platforms.
• Analyze social media data to identify trends and insights.
• Work closely with regulatory teams to ensure compliance.

Conocimientos

Data Analysis

Social Media Listening

Stakeholder Management

Report Creation

Herramientas

Sprinklr

SEM Rush

Descripción del empleo

We are seeking a skilled Social Media Listening Analyst to join our team and collaborate with a leading pharmaceutical company. As a key member of the SEO and Social Media Listening squad, you will be responsible for executing comprehensive social media listening strategies across all human pharma products.

Your primary objective will be to monitor patient and HCP conversations across multiple platforms, utilizing social media listening tools (primarily Sprinklr) to cross-match key insights obtained in this platform with other marketing tools like SEM Rush and other data sources.

You will analyze social media data to identify trends, sentiment, and insights relevant to pharmaceutical marketing and medical affairs, creating insightful reports and presenting findings to diverse stakeholders including marketing teams, medical teams, and customer insights managers.

Apart from these responsibilities, you will also work closely with regulatory teams to ensure compliance in social media monitoring and reporting, while staying up-to-date with the latest developments in social media listening, AI technologies, and pharmaceutical digital marketing trends.

Required Skills and Qualifications

• At least 3+ years of hands-on experience in social media listening and analysis, with a deep understanding of monitoring tools and methodologies.
• Proficiency in social media listening platforms (Sprinklr experience highly preferred).
• Experience in pharmaceutical or healthcare social media monitoring is preferred but not mandatory.
• Strong skills in data analysis, interpretation, and report creation, with the ability to adapt insights to different stakeholder requirements.
• Experience with AI tools and technologies for data analysis and insight generation.
• Proven track record in stakeholder management and presenting complex data to diverse audiences.
• Long-term contract with Hays.
• Possibility of homework (1 office day per month) - Location : Barcelona. Launch included – buffet.

If you have the necessary skills and qualifications, we would love to hear from you! Please register your interest so we can discuss further opportunities with you.