Digital Marketing Specialist (Performance)

CloserMed; Salamanca; A distancia; EUR 30.000 - 45.000; A tiempo parcial

Descripción de la vacante

A growing company is seeking a Digital Marketing Specialist to enhance their online presence and drive engagement through effective ad campaigns. The ideal candidate will possess extensive experience in digital marketing, with a strong focus on data analytics and SEO, and should be passionate about making a social impact in the healthcare sector. This remote role emphasizes creative thinking and the ability to work autonomously while meeting project deadlines.

Formación

• 3+ years of experience in digital marketing, ideally in B2B and B2C environments.
• Proficient in Meta Ads Manager and analytics tools.
• Self-starter comfortable with remote work and deadlines.

Responsabilidades

• Plan, execute, and optimize campaigns across Meta Ads.
• Oversee SEO and keyword strategy to improve visibility.
• Prepare performance reports and provide actionable insights.

Conocimientos

Digital Marketing

SEO

Data Analysis

Email Marketing

Meta Ads Manager

Herramientas

Zapier

Meta Ads

Descripción del empleo

We are a purpose-driven company that provides management consulting and business services to healthcare organizations. Our mission is to support healthcare organisations in building thriving, sustainable practices while improving access to healthcare in communities that need it most.

We’re looking for a Digital Marketing Specialist to join our growing remote team on a freelance basis. This role is ideal for someone who is hands-on, data-savvy, and passionate about using digital channels to deliver real-world impact.

Plan, execute, and optimize digital campaigns across Meta Ads (Facebook / Instagram)

Design and build ad creatives : static visuals, carousels, reels, videos, and motion graphics

Oversee SEO and keyword strategy to improve website visibility

Create or coordinate content for emails, blogs, landing pages, and social media

Monitor and analyse campaign performance (CTR, CPC, ROAS, conversions)

Manage email marketing platforms and automation workflows (Zapier, etc)

Prepare performance reports and provide actionable insights

3+ years of experience in digital marketing, ideally in B2B and B2C environments

Proficient in Meta Ads Manager and other digital marketing tools

Proficient in automation tools such as Zapier

Analytical mindset with ability to interpret data and adjust strategies accordingly

Self-starter comfortable with remote work, deadlines, and autonomy

Passion for healthcare, social impact, or mission-driven work