Digital Marketing Specialist (Meta Ads)

CloserMed; Tarragona; A distancia; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading company in management consulting for healthcare seeks a Digital Marketing Specialist to enhance their remote team. The role focuses on creating effective digital campaigns, optimizing SEO, and leveraging data analytics for impactful performance. Ideal candidates should have a strong background in both B2B and B2C marketing, with a passion for healthcare and social impact.

Formación

• 3+ years of experience in digital marketing, ideally B2B and B2C.
• Proficient in Meta Ads Manager and digital marketing tools.
• Analytical mindset to interpret data and adjust strategies accordingly.

Responsabilidades

• Plan, execute, and optimize digital campaigns across Meta Ads.
• Oversee SEO and keyword strategy to improve website visibility.
• Monitor and analyze campaign performance metrics.

Conocimientos

Digital marketing

Data analysis

SEO

Content creation

Email marketing

Herramientas

Meta Ads Manager

Zapier

Descripción del empleo

Management Consulting and Business Services

to healthcare organizations. Our mission is to support healthcare organisations in building thriving, sustainable practices while improving access to healthcare in communities that need it most.

About the Role

We’re looking for a Digital Marketing Specialist to join our growing remote team on a freelance basis. This role is ideal for someone who is hands-on, data-savvy, and passionate about using digital channels to deliver real-world impact.

Responsibilities

1. Plan, execute, and optimize digital campaigns across Meta Ads (Facebook / Instagram)
2. Design and build ad creatives: static visuals, carousels, reels, videos, and motion graphics
3. Oversee SEO and keyword strategy to improve website visibility
4. Create or coordinate content for emails, blogs, landing pages, and social media
5. Monitor and analyze campaign performance (CTR, CPC, ROAS, conversions)
6. Manage email marketing platforms and automation workflows (Zapier, etc.)
7. Prepare performance reports and provide actionable insights

What We’re Looking For

• 3+ years of experience in digital marketing, ideally in B2B and B2C environments
• Proficient in Meta Ads Manager and other digital marketing tools
• Proficient in automation tools such as Zapier
• Analytical mindset with ability to interpret data and adjust strategies accordingly
• Self-starter comfortable with remote work, deadlines, and autonomy
• Passion for healthcare, social impact, or mission-driven work