Digital Marketing Specialist

At HARTMANN we are dedicated to helping, caring, protecting and growing. We support healthcare professionals so that they can concentrate on what really matters: to make a positive impact on people's lives. We create solutions that make a difference, and with your commitment you can develop professionally every day. At HARTMANN your contribution will also make a difference.

Join our team as

Digital Marketing Specialist

As a Digital Marketing Specialist, you will be in charge of executing the digital marketing strategy & initiatives for HARTMANN Region 2 countries (Southern Europe, Middle East and Africa).

Responsibilities:

• Support in launching and maintenance of products & digital assets platforms.
• Project Management of Digital Platforms Projects according to R2 countries launch plans.
• Website Maintenance and updates using Sitecore CMS.
• E-Mail Marketing & Marketing Automation journeys setup, tracking and optimisation with an omnichannel approach.
• Digital Advertisement Campaigns setup, tracking and optimisation (Google, Social Media, Programmatic, etc.).
• Social Media Management: Content creation, posts scheduling & posting, and community management for both B2B & B2C channels.
• Executing digital activities to boost projects and campaigns performance from awareness to conversion, focusing on generation of monetisation and/or efficiency via Digital initiatives.
• Digital Analytics: executing and collaborating in the generation of reports and dashboards in internal and external platforms.
• Executing SEO Initiatives and supervising Performance.

Requirements:

• A bachelor’s degree in marketing; a master’s degree in digital marketing would be desirable.
• At least 5 years of related experience in Digital Marketing, preferably with a Health Industry Background.
• Training or certification in data protection (e.g., CIPP/E, CIPM, or equivalent) is an advantage.
• In-depth knowledge of data protection laws, particularly GDPR and other relevant regulations.
• Experience implementing data protection policies and ensuring adherence in digital marketing activities.
• Proven experience working with sensitive data and managing customer or consumer databases.
• Proficient in oral and written English; Italian, French, and Dutch would be an advantage.
• Ability to collaborate effectively within a multicultural environment.

Benefits:

• Permanent contract.
• Flexible hours and a hybrid teleworking model.
• Intensive workday on Fridays.
• Flexible remuneration with the possibility of taking out health insurance with special prices and coverage, childcare and training tickets.
• Language classes.
• Employee store: HARTMANN products with discounts.
• HARTMANN Benefits Club: offers and discounts on leisure, travel, fashion, etc.
• Private parking for your car or bicycle.
• Fresh fruit in the office for a healthy diet.
• Possibility of receiving your online purchases at your office.
• We remember you and your loved ones with details in special moments (weddings, births, anniversaries in the company).

Area: Marketing

Design a career focused on healthcare customers, fit for the future and grounded in a culture of trust and openness. Apply now through our online platform.