Digital Marketing Specialist

HARTMANN; Málaga; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Join a forward-thinking company dedicated to healthcare, where your role as a Digital Marketing Specialist will empower you to execute impactful digital strategies across Southern Europe, the Middle East, and Africa. You will manage product launches, optimize digital campaigns, and enhance customer engagement through innovative marketing initiatives. With a commitment to data protection and a focus on multicultural collaboration, this role offers a unique opportunity to contribute to meaningful projects that improve lives. Enjoy the benefits of a flexible work environment, professional development options, and a supportive team culture that values your contributions.

Servicios

Flexible hours

Health insurance

Childcare support

Training tickets

Language classes

Employee discounts

Private parking

Fresh fruit in the office

Online purchase delivery

Celebration gestures for milestones

Formación

• 5+ years of experience in digital marketing, preferably in health.
• Deep knowledge of GDPR and data protection laws.

Responsabilidades

• Manage digital platform projects and optimize email marketing.
• Implement SEO initiatives and generate analytics reports.

Conocimientos

Digital Marketing

SEO

Email Marketing

Social Media Management

Data Protection Laws

Analytics

Multicultural Communication

Educación

Bachelor’s degree in Marketing

Master’s degree in Digital Marketing

Herramientas

Sitecore CMS

Google Ads

Social Media Platforms

Descripción del empleo

At HARTMANN, we are dedicated to helping, caring, protecting, and growing. We support healthcare professionals so they can focus on what truly matters: making a positive impact on people's lives. We create solutions that make a difference, and with your commitment, you can develop professionally every day. Your contribution at HARTMANN will also make a difference.

Join our team as

Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for executing the digital marketing strategy and initiatives for HARTMANN Region 2 countries (Southern Europe, Middle East, and Africa).

Responsibilities :

1. Support the launch and maintenance of products and digital assets platforms.
2. Manage digital platform projects according to R2 country launch plans.
3. Maintain and update websites using Sitecore CMS.
4. Set up, track, and optimize email marketing and marketing automation journeys with an omnichannel approach.
5. Set up, track, and optimize digital advertising campaigns (Google, Social Media, Programmatic, etc.).
6. Manage social media: create content, schedule posts, and engage with communities for both B2B and B2C channels.
7. Execute digital activities to enhance project and campaign performance from awareness to conversion, focusing on monetization and efficiency via digital initiatives.
8. Generate reports and dashboards in internal and external platforms as part of digital analytics.
9. Implement and supervise SEO initiatives to improve performance.

Requirements :

1. Bachelor’s degree in marketing; a master’s degree in digital marketing is desirable.
2. At least 5 years of experience in digital marketing, preferably within the health industry.
3. Training or certification in data protection (e.g., CIPP/E, CIPM, or equivalent) is advantageous.
4. Deep knowledge of data protection laws, especially GDPR and relevant regulations.
5. Experience implementing data protection policies in digital marketing activities.
6. Proven experience working with sensitive data and managing customer databases.
7. Proficiency in English; knowledge of Italian, French, and Dutch is a plus.
8. Ability to work effectively in a multicultural environment.

Benefits :

• Join an international company with over 200 years of history.
• Permanent contract.
• Flexible hours, hybrid teleworking, and an intensive workday on Fridays.
• Flexible remuneration options, including health insurance, childcare, and training tickets.
• Language classes.
• Employee store with discounts on HARTMANN products.
• HARTMANN Benefits Club offering discounts on leisure, travel, and fashion.
• Private parking for cars or bicycles.
• Fresh fruit in the office promoting a healthy diet.
• Option to receive online purchases at the office.
• Special gestures for personal milestones (weddings, births, anniversaries).

Area : Marketing

Design a career focused on healthcare customers, future-ready, and rooted in a culture of trust and openness. Apply now through our online platform.