Digital Marketing Specialist

Frontiers Software SL; Madrid; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a passionate Digital Marketing Specialist to join their team. This role involves leveraging digital marketing channels to enhance brand awareness and drive conversions. You'll be responsible for planning and optimizing campaigns, creating engaging content, and collaborating with various teams to support business growth. With a focus on social media and analytics, this position offers an exciting opportunity to grow in a vibrant and diverse work environment. If you're enthusiastic about making a positive impact in the research community, this is the perfect role for you.

Servicios

4 additional wellbeing days

Access to learning platforms

Free online yoga classes

Employee assistance plan

Volunteer days

Pension plan

Private medical care

Formación

• Hands-on experience in social media platforms and organic posting.
• Proven track record using Ads Managers and Google Analytics.
• Excellent writing and editing skills with native-level English.

Responsabilidades

• Plan and optimize digital marketing campaigns across various channels.
• Create engaging content for social media and digital platforms.
• Monitor campaign performance and provide expert recommendations.

Conocimientos

Social Media Marketing

Content Creation

Google Ads

Google Analytics

Project Management

Email Marketing

Data Analysis

Customer-Centric Approach

Educación

Certification in Google Ads

Certification in Google Analytics

Herramientas

Hootsuite

Sprinklr

Marketing Cloud

Google Tag Manager

Descripción del empleo

At Frontiers, we are on a mission to make all science open, enabling the research community to develop solutions needed to live healthy lives on a healthy planet.

Frontiers is one of the world's most cited publishers. Our articles have been viewed more than 3.7 billion times, reflecting the power of research that is open for all.

Join the publishing revolution.

Follow the links below to learn more about our work:

• https://progressreport.frontiersin.org/
• https://www.youtube.com/watch?v=87ejFfnQzko

What we can offer you

We provide a range of benefits across our global locations, including but not limited to:

• 4 additional wellbeing days in addition to the existing annual leave allowance
• Access to learning platforms and dedicated learning & development time
• A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan
• Employees can dedicate three days each year to volunteer
• Additional benefits depending on your location (e.g., pension plan and private medical care)

The role

Reporting to the Digital Marketing Manager, the Digital Marketing Specialist leverages digital marketing channels such as social media and the Google advertising network to increase brand awareness and drive conversions in line with core business objectives. This is a fantastic opportunity for an enthusiastic digital marketer looking to learn and develop.

What you will do :

1. Plan, implement, and optimize paid and organic campaigns across digital marketing channels such as social media, Google ad network, and our website, aiming to increase brand awareness, engagement, lead generation, and content acquisition.
2. Create and test engaging content (copy, creatives) for our digital marketing channels.
3. Work with relevant teams across the business to deliver key targets and support business growth.
4. Support and enable team members from other departments on social media best practices.
5. Manage daily conversations taking place on feeds.
6. Monitor and report on campaign performance; provide expert recommendations to maximize ROI.

About you :

• Hands-on experience in social media platforms including Facebook, Instagram, X (Twitter), and LinkedIn.
• Experience in organic social media posting.
• Proven track record of using key tools such as Ads Managers (Facebook, X, LinkedIn, Google), Google Analytics, and social media management tools (e.g., Hootsuite, Sprinklr).
• Excellent writing, editing, and proofreading skills, with the ability to communicate complex topics clearly and accessibly. Native-level English.
• Good knowledge of Google Ads.
• Ability to produce and deliver clear, concise data-driven presentations and reports.
• Good project management skills and ability to work on multiple projects simultaneously.
• Flexible and adaptable to shifting priorities.
• Customer-centric, results-oriented, and analytical.
• Enthusiastic about Frontiers' mission to make science open and enable healthy lives on a healthy planet.
• Certification in Google Ads and Google Analytics.
• Experience with Marketing Cloud.
• Experience with Google Tag Manager.
• Experience with email marketing.

Your application should include :

• A short cover letter explaining your fit and motivation for this role.
• Your updated CV.

This role is office-based; it is expected that you must be in the office 3 days a week, with working from home as an option for the remaining days.

Apply now

Please click the apply button on this page and submit your application in English.

Please inform us if you require any special accommodations to participate fully in our recruitment process. You can contact us at [contact info] for additional support.

Equal opportunity statement

Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination, including based on race, nationality, ethnicity, age, religion, disability, sex, gender identity, or sexual orientation. With employees from more than 50 nations, our diversity creates vibrant teams and challenges us to appreciate multiple perspectives.

Required Experience :

Unclear Seniority

Key Skills