Digital Marketing Specialist

Avis Budget Group; Madrid; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

Join Avis Budget Group as a Digital Marketing Executive in Madrid, where you'll be a key player in enhancing our digital marketing strategies to drive sales and improve customer experiences. Collaborate with an international team to manage marketing campaigns and product strategies while benefiting from a multicultural work environment and professional development opportunities.

Servicios

International and multicultural environment

Professional development opportunities and continuous training

Innovative technologies and transformative projects

Competitive corporate benefits

Formación

• At least 2 years of proven track record in Digital Marketing and Product Management.
• Experience in the travel or automotive industry preferred.
• Experience working with media/marketing/digital department.

Responsabilidades

• Drive online direct sales and optimize campaigns.
• Develop annual tactical sales promotion plans.
• Manage digital marketing campaigns including PPC and Programmatic.

Conocimientos

Fluency in Spanish

Fluency in English

Fluency in Portuguese

Digital Marketing

Product Management

Sales Orientation

Analytical Skills

Knowledge of Meta

Knowledge of Google ADS

Knowledge of SEO

Knowledge of digital analytics tools

Herramientas

CMS technologies

HTML

Descripción del empleo

Who we are?

We are global leaders in mobility solutions, with iconic brands such as Avis and Budget. We're seeking a dynamic professional to drive our digital marketing strategy and contribute to the growth of our direct sales channels.

Your mission:

As a Digital Marketing Executive, you will be key to increasing our revenue through digital channels, optimizing campaigns, and enhancing customer experience. You'll be part of an international team and collaborate with various departments to achieve ambitious commercial goals.

Key Responsabilities:

• Drive online direct sales, contact center, and retail walk-up performance
• Develop annual tactical sales promotion plans
• Manage online content and optimize conversion
• Coordinate customer acquisition strategies with optimal return on investment
• Collaborate in web and app development to maximize commercial contribution
• Manage digital marketing campaigns (PPC, Programmatic, META)
• Support product development, including electric and hybrid vehicle strategy
• Implement campaigns for the Avis Preferred loyalty program, products etc
• Develop and update Avis and Budget with online content, relating to fleet, locations, brands, products and promotions on internal and external channels (website, Google, Apple etc)
• Work with the Direct Sales and local Marketing Manager and CRM team to grow the direct database via touchpoints across the on and offline journey in a data-compliant manner.
• Support the commercial contribution of unpaid channel through planning, compiling JIRA briefs, scheduling of email content across Avis and Budget brands and integrated social media content planning.

Key Requirements:

• Fluency in three languages: Spanish, English, and Portuguese (professional level)
• At least 2 years of proven track record in Digital Marketing and Product Management
• Experience in the travel or automotive industry will be considered an advantage.
• Knowledge of CMS technologies and digital content
• Knowledge of Meta, Google ADS, SEO
• Knowledge and coding on HTML
• Sales orientation and analytical skills
• Experience working with media/marketing/digital department
• Knowledge of digital analytics tools
• Experience implementing new products and channels

What We offer:

• Be part of a world-leading company in the mobility sector
• International and multicultural environment
• Professional development opportunities and continuous training
• Work with innovative technologies and transformative projects
• Competitive corporate benefits

If you're a professional passionate about digital marketing, fluent in Spanish, English, and Portuguese, and motivated to work in a dynamic and international environment. Apply now!

Lisboa Lisbon Portugal