Digital Marketing Specialist

Frontiers; Madrid; Híbrido; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a passionate Digital Marketing Specialist to join their team. This role offers a unique opportunity to leverage digital marketing channels, including social media and Google advertising, to enhance brand visibility and drive conversions. You will be responsible for planning, implementing, and optimizing campaigns while collaborating with various teams to achieve key business objectives. If you are excited about making science accessible and want to grow your digital marketing skills in a supportive environment, this position is perfect for you. Join the mission to empower research and contribute to a healthier planet!

Servicios

4 additional wellbeing days

Access to learning platforms

Free online yoga classes

Employee assistance plan

Volunteering days

Pension plan

Private medical care

Formación

• Hands-on experience in social media platforms and organic posting.
• Proven track record of using key tools like Google Analytics and Ads Managers.

Responsabilidades

• Plan and optimize paid and organic campaigns across digital marketing channels.
• Create engaging content for social media and monitor campaign performance.

Conocimientos

Social Media Marketing

Content Creation

Google Ads

Google Analytics

Project Management

Data Analysis

Customer-Centric Approach

Excellent Writing Skills

Educación

Bachelor's Degree in Marketing or Related Field

Herramientas

Ads Managers

Hootsuite

Sprinklr

Google Tag Manager

Descripción del empleo

Who we are

At Frontiers we are on a mission to make all science open, enabling the research community to develop the solutions we need to live healthy lives on a healthy planet.

Frontiers is one of the world's most cited publishers. Our articles have been viewed more than 3.7 billion times, reflecting the power of research that is open for all.

Join the publishing revolution.

Follow the links below to learn more about our work.

https://progressreport.frontiersin.org /

https://www.youtube.com/watch?v=87ejFfnQzko

What we can offer you

We provide a range of benefits across our global locations, including but not limited to:

• 4 additional wellbeing days in addition to existing annual leave allowance
• Access to learning platforms and dedicated learning & development time
• A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan
• Employees can dedicate three days each year to volunteer
• Additional benefits depending on your location (e.g. pension plan and private medical care)

The role

Reporting into the Digital Marketing Manager, the Digital Marketing Specialist leverages digital marketing channels such as social media and the Google advertising network to increase brand awareness and drive conversions in line with the core business objectives. This is a fantastic opportunity for an enthusiastic digital marketer looking to learn and develop.

What you will do:

• Plan, implement and optimize paid and organic campaigns across the digital marketing channels, such as social media, Google ad network, and our website, aiming to increase brand awareness and engagement, lead generation and content acquisition.
• Create and test engaging content (copy, creatives) for our digital marketing channels.
• Work with the relevant teams across the business to deliver key targets and support business growth.
• Support and enable team members from other departments on social media best practices.
• Manage daily conversations taking place on feeds.
• Monitor and report on campaign performance; provide expert recommendations to maximize the return on investment.

About you:

• Hands-on experience in social media platforms, including Facebook, Instagram, X, and LinkedIn.
• Experience in organic social media posting.
• Proven track record of using key tools such as Ads Managers (e.g., Facebook, X, LinkedIn, and Google), Google Analytics, and social media management tools (e.g., Hootsuite, Sprinklr).
• Excellent writing, editing, and proofreading skills, with the ability to communicate complex topics in clear and accessible language. Native-level English level.
• Good knowledge of Google Ads.
• Ability to produce and deliver clear and concise data-driven presentations and reports.
• Good project management skills and ability to work on multiple projects simultaneously.
• Flexible and able to shift between priorities.
• Customer-centric, results-oriented, and analytical.
• Excited about Frontiers’ mission to make science open and enable healthy lives on a healthy planet.

Desirable:

• Certification in Google Ads and Google Analytics.
• Experience with Marketing Cloud.
• Experience with the Google Tag manager.
• Experience with email marketing.

Your application should include:

• A short cover letter explaining your fit and motivation for this role.
• Your updated CV.

This role is office based, it is expected you must be in the office 3 days a week with working from home an option for the rest of the week.

Apply now

Please click the 'apply' button on this page and submit your application in English.

Please inform us if you require any special accommodations to participate fully in our recruitment experience. You can contact us at [e-mail] for any additional support.

Equal opportunity statement
Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.