Digital Marketing Specialist

IVF Hartmann Holding AG; Granada; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative company is seeking a Digital Marketing Specialist to lead their marketing initiatives across Southern Europe, the Middle East, and Africa. This role involves executing a comprehensive digital marketing strategy, managing projects, and optimizing campaigns for both B2B and B2C channels. The ideal candidate will have a solid background in digital marketing, especially within the health industry, and be well-versed in data protection laws. Join a team dedicated to making a positive impact on healthcare professionals and their patients, where your contributions will truly matter.

Formación

• 5+ years of experience in Digital Marketing, preferably in the Health Industry.
• In-depth knowledge of GDPR and data protection laws.
• Proficient in English; Italian, French, or Dutch is a plus.

Responsabilidades

• Manage digital marketing strategy and initiatives across Southern Europe, Middle East, and Africa.
• Execute SEO initiatives and oversee performance metrics.
• Create and manage content for social media and digital advertisement campaigns.

Conocimientos

Digital Marketing

SEO

Data Protection Laws

Project Management

Social Media Management

E-Mail Marketing

Digital Analytics

Educación

Bachelor's Degree in Marketing

Master's Degree in Digital Marketing

Herramientas

Sitecore CMS

Google Ads

Social Media Platforms

Descripción del empleo

At HARTMANN we are dedicated to helping, caring, protecting and growing . We support healthcare professionals so that they can concentrate on what really matters : to make a positive impact on people's lives. We create solutions that make a difference, and with your commitment, you can develop professionally every day. At HARTMANN your contribution will also make a difference.

Join our team as

Digital Marketing Specialist

As a Digital Marketing Specialist , you will be in charge of executing the digital marketing strategy & initiatives for HARTMANN Region 2 countries (Southern Europe, Middle East and Africa).

Responsibilities :

• Support in launching and maintenance of products & digital assets platforms
• Project Management of Digital Platforms Projects according to R2 countries launch plans
• Website Maintenance and updates using Sitecore CMS
• E-Mail Marketing & Marketing Automation journeys setup, tracking and optimisation with an omnichannel approach
• Digital Advertisement Campaigns setup, tracking and optimisation (Google, Social Media, Programmatic, etc.)
• Social Media Management : Content creation, posts scheduling & posting and community management for both B2B & B2C channels
• Executing digital activities to boost projects and campaigns performance from awareness to conversion, focusing on generation of monetisation and / or efficiency via Digital initiatives
• Digital Analytics : executing and collaborating in the generation of reports and dashboards in internal and external platforms
• Executing SEO Initiatives and supervising Performance

Requirements :

• A bachelor’s degree in marketing and a master’s degree in digital marketing would be desirable.
• At least 5 years of related experience in Digital Marketing and preferably Health Industry Background
• Training or certification in data protection (e.g., CIPP / E, CIPM, or equivalent) is an advantage.
• In-depth knowledge of data protection laws, particularly GDPR and other relevant regulations.
• Experience implementing data protection policies and ensuring adherence in digital marketing activities.
• Proven experience working with sensitive data and managing customer or consumer databases.
• Proficient in oral and written English. Italian, French, and Dutch would be an advantage.
• Ability to collaborate effectively within a multicultural environment.

Area : Marketing

Design a career focused on healthcare customers, fit for the future and grounded in a culture of trust and openness. Apply now through our online platform.