Digital Marketing Specialist

Adevinta 2021; Barcelona; Híbrido; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading company in the automotive sector is looking for a Digital Marketing Specialist to join their MOTOR Marketing team as a maternity leave replacement. This role involves managing digital campaigns, coordinating with various teams, and ensuring brand consistency across digital channels, all within a hybrid work model in Barcelona.

Servicios

Temporary contract to cover maternity leave

Integration into a dynamic and collaborative team

Innovative professional environment with diverse projects

Hybrid work model based in Barcelona

Initial training on current projects and processes

Formación

• 2-3 years experience in a similar role.
• English level: B2 minimum.
• Basic graphic design skills are a plus.

Responsabilidades

• Plan, execute, and monitor digital marketing campaigns.
• Manage website and social media content.
• Perform on-page SEO optimization and manage SEO projects.

Conocimientos

Analytical skills

Communication

Proactivity

Results-oriented mindset

Educación

Degree in Marketing, Advertising, Communication, or related field

Herramientas

Adobe Analytics

Meta Business Suite

TikTok Ads

Google Search Console

Braze

Photoshop

Canva

Descripción del empleo

We are looking for a Digital Marketing Specialist to temporarily join the MOTOR Marketing team as a maternity leave replacement. This person will be responsible for executing and optimizing digital campaigns, coordinating the content calendar for the editorial and social media teams, managing external collaborations, and working with various internal teams to ensure the continuity and effectiveness of our digital marketing efforts.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns (email marketing, social media, branded content, etc.).

• Manage website and social media content: coordinate the editorial calendar, publish content, and measure results.

• Analyze metrics and create performance reports for campaigns (Adobe Analytics, Meta, TikTok, etc.), and monitor SEO performance (Google Search Console).

• Perform on-page SEO optimization and manage SEO-related projects.

• Coordinate with external partners (agencies, designers, copywriters) to ensure content quality and adherence to the publishing calendar.

• Support the launch of products, promotions, and other business initiatives from various Business Units.

• Ensure brand consistency in tone, design, and messaging across all digital channels.

• Identify opportunities for improvement or automation in the content and social media team’s processes.

Requirements

• Degree in Marketing, Advertising, Communication, or a related field.

• Proven experience of at least 2–3 years in a similar role.

• Advanced knowledge of tools such as Adobe Analytics, Meta Business Suite, TikTok Ads, Google Search Console, Braze, etc.

• Basic graphic design skills (Photoshop, Canva, or similar) are a plus.

• Strong analytical skills and results-oriented mindset.

• Proactive, autonomous, and good communication skills.

• English level: B2 minimum.

• Interest in the automotive world.

We Offer

• Temporary contract to cover maternity leave.

• Integration into a dynamic and collaborative team.

• Innovative professional environment with diverse projects.

• Hybrid work model based in Barcelona.

• Initial training on current projects and processes.