Digital Marketing Manager- Four Seasons Spain Collection

buscojobs España; Valencia; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Le Four Seasons Hotel Madrid et le Four Seasons Resort Mallorca recherchent un Manager Marketing Numérique stratégique, capable d'élaborer des campagnes créatives et efficaces alignées sur l'esthétique de la marque. Ce rôle exige une combinaison d'intuition créative et de rigueur analytique, tout en étant responsable de la stratégie numérique et de la présence en ligne de l'hôtel.

Formación

• 4 ans d'expérience en marketing digital dans le secteur du luxe.
• Excellente maîtrise des médias sociaux et de l'analytique.
• Compétences en marketing participatif.

Responsabilidades

• Gérer et superviser la stratégie numérique de l'hôtel.
• Travailler avec les partenaires pour optimiser les campagnes.
• Optimiser la présence en ligne et le contenu.

Conocimientos

Analytical thinking

Problem solving

Social Media Strategy

SEO knowledge

Communication

Herramientas

Adobe Analytics

Descripción del empleo

Digital Marketing Manager- Four Seasons Spain Collection

EUR 40.000 - 60.000

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:
A historic landmark with modern energy. History comes to life with modern energy at Four Seasons Hotel Madrid. In the very heart of the capital - within walking distance of all the key attractions - seven historic buildings have been transformed into one dynamic destination. With rooftop dining by Spanish celebrity chef Dani García, Asian-Mediterranean cuisine at our award-winning modern cocktail bar and restaurant Isa, and a four-level Wellness Centre with a sun-splashed pool terrace, Four Seasons is bringing a new level of luxury and service to locals and guests alike.

About Four Seasons Hotel Madrid:

Four Seasons Hotel Madrid, a collection of seven heritage buildings is ideally situated near the business district and close to Madrid's major tourist attractions. A historical landmark redefining elegance, sophistication and urban luxury, located in Centro Canalejas Madrid.

After a careful restoration, Four Seasons Hotel Madrid, is home to 200 guest rooms including 39 suites, 22 luxury residences, a dynamic brasserie including an expansive roof terrace, Isa Restaurant & Bar serving Asian-Mediterranean inspired food and craft cocktails as well as a cutting-edge Spa, stylish function spaces and luxury retail.

About Four Seasons Resort Mallorca at Formentor:

Set in a vast private playground at Four Seasons Resort Mallorca at Formentor, unwind on the golden beach or in the shade of towering pines. Connect to nature with hiking, biking or boating. Explore multiple options for dining, pools, spa and recreation. Opened in 1929, this inspirational retreat has always attracted writers, actors and the global elite. Now reborn with glamorous chic, Four Seasons blends poetic charm and heartfelt service at our luxury resort in Mallorca, embodying the Spanish passion for hospitality.

About the role

Four Seasons Hotel Madrid and Four Seasons Resort Mallorca at Formentor are seeking for a strategic Digital Marketing Manager with an analytical mindset and curiosity to evolve digital approaches to find impactful optimizations across campaigns, while being aligned to brand aesthetics and visual guidelines.

Based in Madrid, this multi-faceted role requires a balance of creative intuition and analytical rigor, reporting to the Director of Public Relations on properties.

Success in this role hinges on your ability to think strategically and execute efficiently-all while staying aligned with the Four Seasons brand vision and voice.

What you will do

• Manage and oversee the Hotel's/Resort's digital strategy with a proactive and creative approach to all digital and electronic marketing platforms.
• Support Director of PR & Communication and agency partners with digital marketing strategies and tactics including SEO, PPC, paid social, email marketing (CRM) and display advertising to ensure messaging and creative is aligned across all platforms
• Work closely with digital media agencies for new campaigns implementation, budget allocation and reporting overall web and traffic performance across all platforms
• Oversee and optimize online and offline presence of Hotel/Resort including content and images on Four Seasons-owned channels (FS.com, Four Seasons App and B2B digital platforms) OTAs and partner websites, ensuring alignment with the Hotel's/Resort's positioning, business objectives, and storytelling.

• Coordinate production of photo and video shoots at the Hotel/Resort for supporting on achieving top performing paid media assets.
  • Oversee the Hotel's/Resort's digital content strategy and manages all paid social media campaigns, creating relevant and engaging content and increasing follower engagement. Oversee, plan and deliver content across different platforms using scheduling tools. Monitor, track, analyze and report on performance on social media platforms.
  • Support Director of PR & Communications to develop integrated PR, social media and content programs which capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise.

What you bring

• 4 years of experience as a Digital and Paid Media Specialist or similar role, preferable from the Luxury space
• Good Command of Analytics platforms; Adobe is a plus.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of social media platforms and best practices
• Understanding of SEO and web traffic metrics
• Good understanding of social media KPIs
• Excellent analytical and multitasking skills
• Proficiency skills in both English and Spanish
• Critical thinker and problem-solving skills
• Team player
• Great interpersonal, presentation and communication skills
• Knowledge of the local luxury landscape is desirable.