Digital Marketing Manager - Four Seasons Resort Mallorca at Formentor & Four Seasons Hotel Madrid

Four Seasons Hotels and Resorts; España; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A luxury hotel group in Spain is looking for a Digital Marketing Manager to oversee digital strategies and enhance online presence. The role requires expertise in digital marketing, strong analytical skills, and experience in the luxury space. Candidates should be proficient in English and Spanish, with excellent communication skills. This position can be based in Madrid or Mallorca.

Formación

• 4 years of experience in a similar role, preferably from the luxury space.
• Strong command of analytics platforms; Adobe is a plus.
• Excellent knowledge of social media platforms and best practices.

Responsabilidades

• Manage and oversee the Hotel's/Resort's digital strategy.
• Support the Director of PR & Communications with digital marketing strategies.
• Work closely with digital media agencies for campaign implementation.

Conocimientos

Digital and Paid Media Specialist

Analytics platforms

Social media strategy

SEO understanding

Excellent communication skills

Proficiency in English and Spanish

Descripción del empleo

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, push ourselves to new heights and treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. We believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves.

Whether you work with us, stay with us, live with us or discover with us, our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location

Four Seasons Resort Mallorca at Formentor sits on the Formentor Peninsula with panoramic views of the Mediterranean. It opened in August 2024 following restoration and renovation of the historic property and will reopen to guests in March 2025 as a destination of luxury and elegance on the island.

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, push ourselves to new heights and treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. We believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location

A historic landmark with modern energy — Four Seasons Hotel Madrid. In the heart of the capital, seven historic buildings have been transformed into a modern destination. Rooftop dining by Spanish celebrity chef Dani García, Asian-Mediterranean cuisine at Isa, and a four-level Wellness Centre with a sun-splashed pool terrace define the experience. Four Seasons is bringing a new level of luxury and service to locals and guests alike.

About Four Seasons Hotel Madrid

Four Seasons Hotel Madrid is a collection of seven heritage buildings ideally situated near the business district and major attractions. A historical landmark redefining elegance, sophistication and urban luxury, located in Centro Canalejas Madrid. After restoration, the hotel offers 200 guest rooms including 39 suites, 22 luxury residences, a dynamic brasserie with a rooftop terrace, Isa Restaurant & Bar, a cutting-edge Spa, function spaces, and luxury retail.

About Four Seasons Resort Mallorca at Formentor

Set in a vast private playground, unwind on the beach or among towering pines. Explore hiking, biking or boating, multiple dining options, pools, spa and recreation. Opened in 1929, the resort attracts writers, actors and the global elite, reborn with glamorous chic and heartfelt service in Mallorca.

About the role

Four Seasons Hotel Madrid and Four Seasons Resort Mallorca at Formentor are seeking a strategic Digital Marketing Manager with an analytical mindset and curiosity to evolve digital approaches to deliver optimizations across campaigns, aligned to brand aesthetics and visual guidelines. Based in Madrid or Mallorca, this multi-faceted role requires a balance of creative intuition and analytical rigor, reporting to the Director of Public Relations on properties. Success hinges on the ability to think strategically and execute efficiently while staying aligned with the Four Seasons brand vision and voice.

What you will do

• Manage and oversee the Hotel's/Resort's digital strategy with a proactive and creative approach to all digital and electronic marketing platforms.
• Support Director of PR & Communications and agency partners with digital marketing strategies and tactics including SEO, PPC, paid social, email marketing (CRM) and display advertising to ensure messaging and creative is aligned across all platforms.
• Work closely with digital media agencies for new campaigns implementation, budget allocation and reporting overall web and traffic performance across all platforms.
• Oversee and optimize online and offline presence of Hotel/Resort including content and images on FS-owned channels (FS.com, Four Seasons App and B2B digital platforms), OTAs and partner websites, ensuring alignment with the Hotel's/Resort's positioning, business objectives, and storytelling.
• Coordinate production of photo and video shoots at the Hotel/Resort to support top-performing paid media assets.
• Oversee the Hotel's/Resort's digital content strategy and manage all paid social media campaigns, creating relevant and engaging content and increasing follower engagement. Plan and deliver content across platforms using scheduling tools. Monitor, track, analyze and report on performance on social media platforms.
• Support the Director of PR & Communications to develop integrated PR, social media and content programs that capitalize on unique and newsworthy stories and leverage opportunities as they arise.

What you bring

• 4 years of experience as a Digital and Paid Media Specialist or similar role, preferably from the luxury space
• Strong command of analytics platforms; Adobe is a plus
• Social Media Strategist with experience using social media for brand awareness and impressions
• Excellent knowledge of social media platforms and best practices
• Understanding of SEO and web traffic metrics
• Good understanding of social media KPIs
• Excellent analytical and multitasking skills
• Proficiency in both English and Spanish
• Critical thinker and problem-solving skills
• Team player with great interpersonal, presentation and communication skills
• Knowledge of the local luxury landscape is desirable