Digital Marketing Manager

Engel & Völkers; País Vasco; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Senior Digital Marketing Manager to spearhead marketing efforts across Iberia. This role is pivotal in driving growth through innovative digital strategies and data-driven decision-making. You will lead a dynamic team, managing budgets and collaborating with the Head Office on impactful marketing projects. The ideal candidate will possess extensive experience in digital marketing, particularly within B2C and B2B sectors, and demonstrate exceptional leadership and analytical skills. Join a vibrant and challenging environment where your contributions will shape the future of marketing in a competitive landscape.

Formación

• Solid experience in digital marketing with B2C and B2B services.
• High analytical skills and a 360º vision of digital strategies.

Responsabilidades

• Lead the B2C & B2B Marketing team in Iberia.
• Develop and execute digital marketing plans across all offices.

Conocimientos

Digital Marketing

SEO

SEM

Google Ads

Social Media Marketing

Data Analysis

Communication Skills

Leadership

Educación

Bachelor's degree in Marketing

Master's degree in Digital Marketing

Herramientas

Google Analytics

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe Premiere

Google Data Studio

Excel

Descripción del empleo

Engel & Völkers is one of the world’s leading service companies specialised in the brokerage of premium residential property, commercial real estate, yachts, and aircraft. Based in over 800 locations in total, Engel & Völkers offers both private and institutional clients a professionally tailored range of services. The Company is currently operating in over 30 countries on five continents.

What we’re looking for :

We are looking for a Senior Digital Marketing Manager to lead the B2C & B2B Marketing team in Iberia. At Engel & Völkers, Marketing plays a crucial role in helping the business to grow and increase market share. The client side of our Marketing efforts is focused on seller, buyer, and B2B acquisition strategies.

Focused on digital marketing and data analysis, the main responsibilities of this role will be :

1. Leading the local team
2. Develop and execute the digital product marketing plan and ensure implementation across all Iberia offices and shops.
3. Define seller and buyer acquisition targets and roadmap using: Google Ads, Social Media, Display, Real Estate Portals, Email Marketing, and Farming.
4. Budget planning and control to achieve the marketing plan objectives.
5. KPI-based analysis as a basis for the design of marketing campaigns and actions.
6. Proposing innovative projects to promote business growth.
7. Negotiation with key suppliers and external agencies.
8. Collaborate with the Head Office team in Hamburg on corporate marketing projects and strategies.
9. Passionate and dynamic person with leadership abilities.
10. Ready to work closely with the business units to understand their needs and accomplish common goals on time.
11. Excellent written and oral communication skills.

Your experience :

1. Solid experience in Digital Marketing: preferably with services companies in B2C and B2B field
2. Bachelor's degree in Marketing or related field required.
3. A Master's degree in Digital Marketing or online business is a plus.
4. High analytical skills
5. Digital expert with a 360º vision with deep knowledge of SEO & SEM strategies, Google Ads, Analytics, Social Media Ads, and Programmatic Marketing.
6. Advanced level of Excel; knowledge of Google Data Studio or other reporting tools will be an asset.
7. Advanced level of English essential.
8. Adobe Photoshop, Illustrator, After Effects and Premiere will be valued.

At Engel & Völkers, we offer you a challenging and dynamic environment, full of opportunities for professional growth in a fantastic working environment. Follow us on LinkedIn to learn more about our culture and values.