Digital Marketing Manager

Mondia Group; Madrid; Presencial; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Digital Marketing Manager to lead innovative marketing campaigns across various digital channels. This role involves planning and optimizing SMS, social media, and performance-based campaigns while collaborating with a dynamic team. You will have the opportunity to shape strategies that engage audiences and drive business growth. If you are passionate about digital marketing and eager to work in a creative environment, this position offers the chance to make a significant impact in a forward-thinking organization.

Servicios

Hybrid Office - 13 WFH days per quarter

Company bonus

Flat hierarchies

International team cooperation

Attractive modern office location

Formación

• 3+ years of experience in digital marketing or advertising.
• Solid knowledge of marketing analytics tools and campaign management.

Responsabilidades

• Plan, implement, and optimize digital marketing campaigns across multiple channels.
• Measure and report performance against goals (ROI and KPIs).

Conocimientos

Digital Marketing

Communication Skills

Analytical Skills

Campaign Management

Creativity

Educación

Bachelor's Degree in Marketing or related field

Herramientas

Google Analytics

Tableau

Mixpanel

Matomo

Descripción del empleo

WHAT WE DO | Our talented teams create tech that connects brands to people via meaningful content that impacts their lives in positive ways. By understanding where the markets are going and where technology fits in; we use our knowledge to identify solutions that boost businesses and shift user experiences.

WHY WE'RE DIFFERENT | What makes us a leader in our industry, and different from other international digital tech companies, is our ability to tailor or custom create our offering to solve business challenges.

WHERE YOU FIT IN | We aim to build an inspiring organization with an engaged and high performing culture. We believe in possibilities. We connect to the future. Think unlimited digital potential, global reach, limitless content, unreal experiences, real connections... now imagine the direct impact you could have in this landscape. If you are eager to work in an inspiring, dynamic environment and collaborate with like-minded people, we want to hear from you!

About The Role

The role of Digital Marketing Manager will be responsible for planning, implementing, tracking and optimizing our digital marketing campaigns across all digital channels, incl. but not limited to SMS, USSD, BTL as well as social media and performance-based campaigns.

Responsibilities include:

1. Drive and optimize SMS and USSD campaigns based on KPI requirements.
2. Design and oversee all aspects of our integrated digital and BTL marketing campaigns, including programmatic & display advertising campaigns as well as social media.
3. Develop campaign strategies and plans for multiple products and services offered to our clients for a focus not only on acquisition but also engagement KPIs.
4. Manage always-on and seasonal marketing campaigns for multiple digital products and services on a daily basis.
5. Develop and maintain a social media presence for key services across all channels.
6. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
7. Coordinate with advertising and media experts to improve marketing results.
8. Evaluate important campaign metrics that affect our website traffic, revenue targets, and target audience.
9. Work with the marketing team to brainstorm new and innovative growth strategies.
10. Collaborate with agencies and other vendor partners.
11. Evaluate emerging technologies and trends. Provide thought leadership and perspective for adoption where appropriate.

Requirements

1. Solid knowledge of website, marketing and BI analytics tools (e.g. Google Analytics, Tableau, Mixpanel, Matomo).
2. Demonstrable experience in leading marketing campaigns from the idea stage through to their execution and implementation.
3. Outstanding communication and interpersonal skills.
4. Minimum of 3 years working experience in a digital marketing or advertising position.
5. Up-to-date on the latest trends and technologies.
6. In-depth knowledge of SMS campaigns as well as various digital and BTL marketing platforms, best practices, and website analytics.
7. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
8. Highly creative with excellent analytical abilities.
9. Experience with A/B and multivariate experiments preferred.

Benefits

1. Hybrid Office - 13 WFH days per quarter.
2. Company bonus.
3. Flat hierarchies and short decision-making paths.
4. Cooperation in a highly motivated, young, international team spread across 3 continents.
5. An attractive location in a creative and modern office.