Digital Marketing Lead, EiQ

LRQA; Comunidad Valenciana; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a talented digital marketing specialist to drive brand awareness and lead generation for a pioneering supply chain platform. This role involves developing a cross-channel marketing strategy, optimizing the sales funnel, and leveraging marketing technology to enhance performance. The successful candidate will have a strong background in digital marketing, including expertise in SEO, SEM, and user experience analysis. Join a dynamic team and contribute to the growth of a groundbreaking product in a competitive market, where your skills will make a significant impact.

Formación

• Extensive experience in digital marketing with a focus on cross-channel strategies.
• Proven ability to manage paid advertising campaigns and optimize marketing funnels.

Responsabilidades

• Develop and implement a comprehensive digital marketing strategy for brand awareness.
• Analyze marketing performance and optimize the sales funnel based on insights.

Conocimientos

Digital Marketing Expertise

Communication Skills

SEO / SEM

User Experience Analysis

Herramientas

Google Analytics

Google Ads

Looker Studio

HotJar

Pardot

SalesForce

Microsoft Dynamics

Descripción del empleo

Support the growth of EiQ, the world’s first end-to-end supply chain due diligence platform. We are building the EiQ brand in a complex and competitive market: this role will be key to the success of EiQ through using digital marketing to build brand awareness, generate leads, and analyse and optimise the marketing & sales funnel.

Key Responsibilities:

1. Developing and implementing a cross-channel digital marketing strategy for EiQ.
2. Creating a market-leading search strategy, including paid and organic.
3. Developing an independent social presence for EiQ, using paid tactics to build our audience.
4. Creating and maintaining marketing contact databases and audiences for EiQ; developing and implementing automation and retargeting tactics.
5. Working in collaboration with the group digital marketing community to own and enhance the MarTech setup for EiQ; proactively proposing new technologies to optimise the setup.
6. Analysing end-to-end marketing performance, from awareness through to revenue; surfacing insights and implementing tactics to optimise the funnel.
7. Reporting to EiQ and commercial management teams on marketing performance.
8. Managing the paid search budget for EiQ.
9. Analysing user experience on the EiQ platform and feeding back to the product team on issues and proposed solutions.
10. Optimising workflows and reporting in CRM together with commercial and customer success teams.

The successful candidate should be able to demonstrate the following:

1. Years of digital marketing expertise.
2. Broad experience in marketing technology, particularly Google (Analytics, Ads, Looker Studio), paid social, SEO / SEM, user experience tools (HotJar), automation (Pardot), CRM (SalesForce or Microsoft Dynamics).
3. Ability to independently operate paid advertising campaigns.
4. Good communication skills in English and local language. (Other languages will be a plus).