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A leading marketing firm in Madrid is seeking a Performance Media Strategist to develop and implement demand generation strategies and manage various paid acquisition campaigns. The ideal candidate should have 3-5 years of experience in online advertising, a strong proficiency in data analysis, and be skilled in tools like Google Ads and GA4. This position offers an indefinite contract with remote working options.
Job Title: Performance Media Strategist
Key Responsibilities:
- Develop and implement full-funnel demand generation and acquisition marketing strategies.
- Manage paid acquisition campaigns across multiple platforms, including Facebook, Twitter, Google Ads, Instagram, LinkedIn, and Bing.
- Supervise and track the performance of digital marketing budgets, focusing on KPIs and ROI.
- Continually evaluate assumptions and data around critical metrics, highlighting any swings.
Requirements:
- Bachelor's or Master's degree in marketing, communications, or a related field.
- 3-5 years of experience in a marketing role, with a focus on online advertising or lead generation.
- Proficiency in English is mandatory.
- Expertise in Google Ads/Meta campaigns, Google Tag Manager, Data Studio, Zoho Analytics, and Looker Studio.
Benefits:
- Indefinite contract.
- Remote working with the option to work from the office as needed.
The ideal candidate will be able to manage the entire process from campaign planning to optimization, with practical hands-on experience using data visualization tools. They must also be proficient in data analysis and analytics, specifically with GA4.
El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.es/empleo/213638568/digital-marketing-expert-an789-madrid/?utm_source=html