Digital Marketing Executive (N-645)

Amex; Madrid; Híbrido; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A global financial services company in Madrid seeks a Digital Marketing Specialist. The role involves managing web content, SEO improvements, and executing SEM strategies for acquiring new Cardmembers. Ideal candidates will have strong digital skills, effective communication abilities in English and Spanish, and attention to detail. This position offers a hybrid work model and opportunities for professional growth.

Servicios

Flexible working model

Professional development opportunities

Inclusive workplace culture

Formación

• Must have digital skills and be autodidact.
• Fluent in English and Spanish.
• Capable of clear communication with stakeholders.

Responsabilidades

• Update web content and improve SEO for acquisition pages.
• Manage SEM strategy and modify existing campaigns.
• Handle SEM campaigns for Insurance products.

Conocimientos

Digital skills

Attention to detail

Effective communication

Organization and planning

Knowledge of Credit Card business

Experience with Salesforce

Descripción del empleo

**You Lead The Way. We’ve Got Your Back**

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex,



our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Do you want to work for a global service brand that provides customers access to products, insights and experiences that enrich lives? Are you customer centric, a team player, digital oriented and have a strong will to win and can you deliver high quality of work? Then this job is made for you.

This exciting opportunity sits at the heart of the International Consumer services (ICS) organization.

Digital marketing specialist is a role supporting the Consumer Acquisition organization by executing digital marketing activities to acquire new Cardmembers.

S/he will have the opportunity to work across a wide range of initiatives to help ensure the acquisition objectives of the market are attained.





This role is ideal for someone with great motivation to bring value, learn, collaborate and achieve targets as a Team; someone with digital marketing acumen, the ability to communicate in a clear and creative manner and the ability to manage multiple campaigns / initiatives simultaneously.

Key Responsibilities include but are not limited to:

- Web content: you will be in charge of updating the web content (thanks to a content management platform) and copy according to the team’s objectives, while improving the SEO of existing acquisition pages, liaise with the web design agency, the creative agencies and the Central SEO team.
- SEM: you will be in charge of the SEM strategy, liaise with the Central team to modify existing campaigns and create new campaigns according to your objectives.
- In addition, you will be responsible for the SEM campaigns of our Insurance products.





**Required skills**:

- Must have digital skills and knowledge and be autodidact to learn required missing knowledge.
- English and Spanish are required.
- Capable of communicate effectively, to all stakeholders (partners in and outside the organization, agencies, etc.) to make sure communications to prospects reach different objectives and express messages in a clear way.
- Attention to detail is key.

**Additional requirements**:

- Superior organization and planning skills are essential.
- Credit Card business knowledge will be highly valued.
- Previous experience with Salesforce valued.

**Why American Express?**

There’s a difference between having a job and making a difference.

Amex have been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access,



tools, and resources to take on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.

Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.

Talk to our people and you’ll find out what we’re really all about. Open, creative,



risk-taking, collaborative and innovative are just some of the expressions you’ll hear. It’s our culture that makes American Express an outstanding place to work, and a big part of why we regularly win best workplace awards all over the world. If you’re ready to take on a challenge and make an impact, you owe it to yourself to launch or grow your career here.

Proud to be recognized by Forbes and Actualidad Económica España as Best Companies

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