Digital Marketing Coordinator

SGS; Madrid; A distancia; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Join a forward-thinking company as a Digital Marketing Coordinator, where you'll develop and optimize innovative strategies to enhance brand awareness and customer engagement. In this role, you will create compelling content for various digital channels, manage social media presence, and execute targeted email campaigns. Collaborating with a dynamic global team, you will leverage your expertise in digital marketing best practices, SEO, and data analytics to drive measurable results. This position offers the flexibility of remote work, allowing you to thrive in a fast-paced environment while making a significant impact on sales growth and customer engagement.

Formación

• 2-5 years of experience in B2B digital marketing, preferably in a coordinator role.
• Strong understanding of digital marketing best practices and data analytics.

Responsabilidades

• Create engaging content for social media and optimize digital marketing strategies.
• Analyze social media effectiveness and coordinate email marketing campaigns.

Conocimientos

B2B Digital Marketing

SEO

Content Creation

Social Media Management

Email Marketing

Data Analytics

Marketing Automation

Digital Advertising

Educación

Diploma in Digital Marketing

Degree in Marketing or Related Field

Herramientas

Sprout Social

Sitecore

Canva

Clipchamp

Google Ads

LinkedIn Advertising

Descripción del empleo

As a Digital Marketing Coordinator, you will play a key role in developing, executing, and optimizing our digital marketing strategy to enhance brand awareness, drive customer engagement, and support sales growth. Working as an integral member of our global Industries & Environment and Natural Resources marketing team, you will leverage digital channels to maximize web and social media traffic, ensuring alignment with broader marketing objectives.

Key Responsibilities

1. Content Creation & Management

• Create engaging text, image, and video content for social media channels (e.g., LinkedIn, YouTube), ensuring alignment with brand messaging and audience engagement strategies.
• Structure and develop campaign pages to generate awareness and leads for specific services.

Digital Optimization

• Collaborate with the marketing team to review and update web pages on the SGS global website.
• Ensure website content aligns with SEO best practices to improve visibility and traffic.
• Develop and enhance customer journey mapping using marketing automation tools to drive engagement and conversions.
• Research audience preferences and stay up-to-date with changes in digital marketing trends, sharing insights and recommendations with the team.

Social Media Management

• Analyze and assess the effectiveness of social media strategies, optimizing based on market trends and audience insights.
• Develop an optimal posting schedule based on data and customer engagement metrics.
• Oversee social media account layouts, including LinkedIn Showcase Pages, ensuring a consistent and professional brand presence.
• Facilitate online conversations with customers, responding to inquiries and fostering engagement.

Email Marketing & Live Events

• Coordinate and execute targeted email marketing campaigns to nurture leads and engage customers.
• Plan and coordinate webinars and LinkedIn Live events in alignment with business strategies and marketing plans.

Analytics & Reporting

• Define key digital marketing performance indicators (KPIs), track, and measure results with support from the digital analytics team.
• Provide comprehensive monthly and yearly performance reports, along with actionable recommendations for improvement.
• Work closely with business development teams to align marketing efforts with sales goals.
• Coordinate with internal stakeholders, including global and local marketing teams, to ensure consistent messaging and branding.
• Implement social media training to ensure a consistent and effective online presence.

Qualifications & Skills

• Minimum of 2-5 years of experience in B2B digital marketing, preferably in a coordinator or similar role.
• Native English speaker preferred; proficiency in additional languages is a plus.
• Diploma or degree in Digital Marketing or a related field.
• Strong understanding of digital marketing best practices, website user experience (UX), marketing automation, and data analytics.
• Proficiency in current AI tools and a strong willingness to explore emerging AI-driven marketing technologies.
• Solid knowledge of SEO, web traffic metrics, and digital marketing KPIs.
• Experience using social media management platforms (e.g., Sprout Social) and content management systems (e.g., Sitecore) is a plus.
• Familiarity with design tools such as Canva and Clipchamp.
• Strong expertise in digital advertising, including Google Ads and LinkedIn advertising.

This role is ideal for a creative and data-driven digital marketing professional who thrives in a fast-paced global environment and is eager to drive engagement through innovative marketing strategies.

Remote Work: Yes, this role offers remote work options.

Employment Type: Full-time

Key Skills, Experience, and Vacancy details are to be specified as per organizational requirements.